Orange Lab is a creative studio specializing in product photography and motion for advertising and brand storytelling.
Founded by commercial photographers and motion artists Lika Alavidze and Elias Loi, we’re based in Italy and work with brands worldwide, mainly in Beauty & Cosmetics and Food & Beverage.

We build visual identities using stills and motion content, ranging from dynamic shots to clean still life, to support campaigns, websites, and digital platforms.

Our style relies on solid composition and lighting, aiming for a clear, lively look with a touch of playfulness (maybe it’s the ’90s kids in us) shaping reality with intent.

We handle projects from start to finish: creative direction, set design, production, and delivery. Our studio is set up for both photography and video, with control over lighting and styling, and we offer tools for remote art direction and client collaboration.

With a mix of commercial understanding and creative input, we produce content that aligns with a brand’s vision. Our process blends precision and flexibility, and we aim to keep things straightforward and collaborative.

We work with both new and established brands, building relationships based on trust and a focus on quality.