Orange Lab is a creative studio led by Lika Alavidze and Elias Loi, specialising in high-end still life photography and motion for beauty, food, and lifestyle brands.

Recent projects include a visual production for Better Cakez as part of a broader packaging refresh, where the studio created a series of product and ingredient images developed specifically for large-scale print and digital use. These assets are now featured across the brand’s updated packaging, website, and offline promotional events. The team also produced seasonal and new product launch campaigns for Molimenti and Nala, emerging startup brands, delivering cohesive still imagery focused on texture, materiality, and product presence across launch assets.

Orange Lab’s work sits at the intersection of art direction and commercial clarity. Each project is developed in close dialogue with the brand, with strong attention to lighting, composition, and how images perform across different touchpoints, from packaging and websites to editorial placements.

Based in Italy, the duo collaborates with clients internationally, offering a design-driven approach to visual storytelling rooted in precision and craft.

Orange Lab is a creative studio led by Lika Alavidze and Elias Loi, producing high-impact still life photography and motion work for brands in beauty, wellness, and food & beverage.

Recent projects include a global campaign for MasterPRO, a leading kitchenware brand, and visual content for Curly Secret, seen on trade show displays, storefront billboards, and the cover of Der Kapper.

Their approach combines strong art direction with a distinctive visual style shaped by design and storytelling. They recently completed a campaign for Summersaver, with imagery submitted to international lifestyle publications such as Grazia.

With a studio built for both stills and motion, Orange Lab delivers tailored campaigns that align with each brand’s identity and platform needs. The studio works with clients both on set and remotely, balancing creative autonomy with clear, collaborative processes.