Alex Howe shoots automotive stills and motion for the world's most exacting auto-manufacturers.

He prides himself on matching their dedication to precision and embracing the newest technologies. Alex creates work that showcases the excellence of the manufacturer's design, marketing and creative teams in a consolidated visual synthesis.

This happens through his dedicated team working through concept, pre-production, shoot and post-production with an eye on every detail and meticulous focus. We can call it technical symbiosis or methodical rigour if feeling wordy, although simpler to say that this is Alex's creative passion, he loves it and he's bloody good at it.

Alex is on Instagram. Represented by Morgan Lockyer.

Alex Howe is recognised as one of the world's leading automotive photographers, renowned for his exceptional ability to capture the beauty, power and craftsmanship of automotive vehicles.

His portfolio includes high-profile global advertising campaigns for iconic brands such as Ferrari, Rolls-Royce and Bentley, where his work has helped define the visual identity of these prestigious marques. Alex is also celebrated for his contributions to Ferrari’s exclusive fine art books and commercial advertising campaigns for leading manufacturers, including Toyota, Suzuki, Honda, and Ford.

Working with the latest technology and methodologies, Alex continually sets new standards in the industry, blending technical precision with artistic vision to deliver captivating imagery. His work is a benchmark for automotive photography.

Morgan Lockyer represents Alex.

Alex Howe is recognised as one of the world's leading automotive photographers, renowned for his exceptional ability to capture automotive vehicles’ beauty, power and craftsmanship.

His portfolio includes high-profile global advertising campaigns for iconic brands such as Ferrari, Rolls-Royce and Bentley, where his work has helped define the visual identity of these prestigious marques. Alex is also celebrated for his contributions to Ferrari’s exclusive fine art books and commercial advertising campaigns for leading manufacturers Toyota, Suzuki, Honda and Ford.

Working with the latest technology and methodologies, Alex continually sets new standards in the industry, blending technical precision with artistic vision to deliver captivating imagery. His work is a benchmark for automotive photography.

Alex is represented by Morgan Lockyer.

"It's been a productive 2024 with shoots for Bentley, Rolls-Royce, Ferrari, and Suzuki. More exciting productions to be revealed soon after embargoes are lifted.

Stay tuned."

"Happy new year one and all.

Looking forward to getting stuck into some cool projects in ‘24.

Hope to see you on set soon"

"2023 has been a busy year, working with top brands such as Rolls Royce, Ferrari, McLaren, Honda and Toyota.

Looking forward to continuing in the countdown to Christmas and beyond.

Hope to see you on set soon!"

"Happy New Year to all!

2022 had some decent highlights with projects for Ferrari, Triumph, Toyota and Honda, to name a few.

2023, let's go!"

To know more about Alex' work and recent projects, visit his website and follow on Instagram.

"From cars to cats via vacuum cleaners. It's been a fulfilling and varied year of equally enjoyable projects.

Working with some of the best brands across many industries and being creatively challenged keeps me on my toes."

"Perks of the job  - being asked to photograph stylish cars in stylish locations... although perhaps Corby might be pushing it a bit.

A busy start to 2021 with some great projects for some great brands such as Ferrari, McLaren, Honda and a 10-metre-long electric bus and van for Arrival - not only lots of stills but also collaborating with a great team to create short films for Jaguar, Lotus and McLaren which was super fun, and the results speak for themselves."

Alex is on Instagram. Represented by Morgan Lockyer.

"Perks of the job  - being asked to photograph stylish cars in stylish locations... although perhaps Corby might be pushing it a bit.

A busy start to 2021 with some great projects for some great brands such as Ferrari, McLaren, Honda and a 10-metre-long electric bus and van for Arrival - not only lots of stills but also collaborating with a great team to create short films for Jaguar, Lotus and McLaren which was super fun, and the results speak for themselves."

Alex is on Instagram. Represented by Morgan Lockyer.

"Amid the mayhem and between lockdowns, 2020 gave rise to some pretty nice projects for clients including Ferrari, McLaren, Rolls Royce, Jaguar, Lotus and Toyota among others.

I’m very much looking forward to continuing the journey in 2021 and beyond. Wishing you all the best."

Alex is on Instagram. Represented by Morgan Lockyer.

Alex Howe’s automotive photography captures the essence of each vehicle and each project.

Working across global communication briefs through to high-end editorial, from Toyota's new Supra to Porsche's classic 917, all are approached with both creativity and the most up-to-date techniques.

Alex creates images that live and breathe the passion of all those involved in making and producing vehicles.

Follow Alex on Instagram.

"On reflection... From the latest McLaren hypercar to Toyota’s global range. The challenge remains the same.

Keep pushing to create the best imagery, utilise the best technology and work with the best people." Alex Howe

"On reflection... From the latest McLaren hypercar to Toyota’s global range, the challenge remains the same. Keep pushing to create the best imagery, utilise the best technology and work with the best people."

Established automotive photographer Alex Howe produces consistently top quality work across editorial, advertising, brochure and all brand communications.

Alex has recently found himself setting fire to a stuntman for Lamborghini, grappling with a Bugatti Divo in Hamburg for Top Gear and hanging out shooting at glamorous night spots like Preston bus depot.

He's also recently produced some fine campaign commissions for clients such as Toyota, BMW, Honda and Jaguar. His love for the job keeps him inspired to continually evolve and develop his style using the best modern techniques.

Ultramodern aesthetics, cutting edge techniques and dynamic natural style. Alex’s work focuses on highlighting the spirit of automotive design alongside the natural personality of each vehicle.

Marrying studio, CGI or landscape environments to the essence of each car creates bold images that are the first choice for clients that include McLaren, Lamborghini, BMW, Ferrari, Nissan, Jaguar and editorial clients Wired, GQ and Top Gear.

From the pinnacles of engineering to the economies of mass manufacture, Alex Howe captures the beauty of design in today’s automotive market place.

Advertising, brand and editorial work, all shot with classic craft and the most technological approach.

Studio work includes the 1977 Lamborghini Cheetah shot alongside the 1986 LM200, the amazing Honda BEV and the CRV Hybrid, Porsche Cayenne, Range Rover and Roll Royce Phantom series 3.

Recent editorial work covers the fantastic Aston Martin Valkyrie and Rolls Royce Phantom Series 3 for Top Gear and the amazing Fittipaldi EF7 and BMW 8 series for Wired.

Follow Alex on Instagram to know more about recent projects. Alex is represented by Morgan Lockyer.

"Hot-diggity-dog. An heroic king Charles? A noble Daschund? A gymnastic wire haired terrier? Of course.

Animal images that have a narrative, that have humour, that win hearts and minds.

When he’s not shooting great car images, Alex Howe is an exceptional visionary in creating striking creature imagery that ranges from the imperious to the delightful.

Follow Alex on Instagram. Represented in London by Morgan Lockyer and in New York by iGroup NYC.

Ongoing and evolving with the zeitgeist of automotive photography, Alex Howe’s fresh approach, exceptional technical ability and unique eye are the cornerstones of the world's leading car manufacturer communications.

Alex does phenomenal work across advertising, editorial, brochure and all brand communication.

Alex has traversed the globe in the last 12 months shooting the world’s most desirable cars. The work took him to the deserts of Oman and the Middle East, the mountains of Spain and the fjords of Norway. The studio work has embraced backgrounds and structures built in both CGI and real world. The results have been exceptional, as you can see in this Spotlight.

Clients: Tesla model X and model S, Jaguar F-type, Audi A5 and R8, Land Rover Discovery, Hyundai Ionic, Honda Civic, Volkswagen, Aston Martin, McLaren. Books and periodicals: Landrover Defender book, GQ, Car, Project, Onelife, Top Gear.

Alex Howe has shot everything, from cats with thumbs to cars in space: Advertising and editorial. Location and studio.

His images have a contemporary style, born of a blend of art and technology, instantly recognisable as being creatively "now".

A few highlights from 2016 include:

• GQ ,Top Gear and Men’s Journal – Editorial
• Jaguar, McLaren  – Advertising
• Jaguar at the Barcode Oslo, Aston Martin at Suttle Quarry Dorset, Audi at Bollinger Hoffe Factory – Locations

Alex is represented in Europe by Morgan Lockyer, and in USA by I Group NYC.