Using their team's combined ‘superpowers’, Curve Digital realises ideas for the automotive industry. Their work encompasses CG and high-end retouching to create photo-realistic images, and enables them to offer greater value to their clients.

"Curve works closely with photographers and agencies who embrace change. Change affords everyone flexibility, enhances creativity and makes the process more efficient. Above all it helps clients to get more bang for their buck."
 
CEO Nick Limb states: "'We’ve always done it that way' has to be the most dangerous phrase ever spoken. In this new portfolio of work, we’ve done things differently and pushed the industry out of its comfort zone and fully utilised CGI technologies."

Curve has created images that change the way we view post-production. No longer a reactive retouching service, post-production is proactively changing the way clients and photographers approach projects and helps them embrace the changing world of CGI.

"When combining CGI with retouching, the limits are only in the imagination. Curve Digital has opened the doors on creativity, delivering images you can believe are real. If the product hasn’t been built or released, CGI is a strong arm in the Art Director’s toolbox.

Photographers working with Curve Digital know how to use CGI creatively, enhancing and complementing their imagery. Curve Digital champions a relationship where photographers, retouch artists, and CGI specialists work in harmony.

Working with the good eye of a photographer and the technical discipline of the Curve Digital team, they are creating something special for their clients."

"The LA offices are now open, and things have been running at full throttle for Curve Digital UK and USA. The creation of photo realistic images for the high-end automotive market has been fast, but not furious!

At Curve Digital, we produce evocative and aspirational imagery for our clients. Every image we produce is with our clients, not just for our clients. This year we have had the honour of working with world renowned photographers and industry leading Art Producers. We not only create stunning imagery, but we pride ourselves on creating and building unique client relationships with equal passion.

For any product and any market, Curve Digital will create distinctive architecture, breath-taking vistas or rugged construction environments. Technology, skill and imagination work hand in hand with our quality of service. You should expect nothing less than high-end image creation for your elite brand. After all we are the “Good Guys” from Curve."

2017 has started just the same way as 2016 ended for the Curve team, with lots of exciting projects involving many of the great car manufacturers as well as a new emerging brand. The launch of the electric vehicle from the inspirational team at Lucid Motors saw a collaboration with Patrick Curtet to deliver a very different and fresh approach to automotive imagery.

Also Grey NYC asked Curve to jump onboard to assist with the Volvo XC60 and V60 updates. "We were privileged to attend the shoot in ‘The Hamptons’, Long Island where we delivered on location retouching."

The CGI department has also been busy, working again with Patrick Curtet on a set of Porsche images using assets shot in Chicago.

"We hope you like our latest work and would love to talk about your next project."

To see more visit Curve Digital’s website or Behance.

It's been a super busy summer for the guys at Curve Digital. They have provided on-location retouching in Austria, Spain, Portugal, Los Angeles, Chicago and New York, while working with some amazing clients and photographers as well as finding time to create some beautiful CGI imagery from their UK studio. This happy team of creative image-makers believes strongly in making the process a seamless and enjoyable journey.

Recent projects include:

• Volvo S90 Lifecycle campaign, commissioned by Grey Advertising in New York,
• Lexus CT and NX 2017 imagery for Tag Belgium, photographed by Paul Barshon,
• Launch imagery for Chevrolet Equinox shot in Chicago by Patrick Curtet for Commonwealth McCann,
• Renault Megane launch imagery shot by Patrick Curtet for Prodigious.

To see more visit Curve Digital’s website or Behance.