At Lule Production, a service company based in Torino, Alessandra Richiardi embodies a refined balance between structure and spontaneity. She approaches each project with a producer’s discipline and a storyteller’s sensibility, shaping visual narratives that feel both intentional and effortless.

With more than a decade of experience across stills and moving image, Alessandra has developed a distinct ability to translate creative direction into tangible, well-orchestrated productions. Her work is defined by precision — from budgeting and logistics to casting and location management — yet she leaves space for the unexpected, understanding that the most compelling images often emerge in those unscripted moments.

Her international outlook, supported by collaborations in Dubai, Spain, South Africa, China, and England, reflects a practice rooted in Italian craftsmanship yet open to global perspectives.

In Lule Production’s hands, production becomes more than coordination — it becomes curation.

With a wealth of expertise spanning more than 15 years in global productions, Lule Production stands as a comprehensive service provider headquartered in Italy.

"Our company adeptly oversees all facets of a production, from budgeting to meticulous location scouting. A particular forte lies in our ability to identify and secure the finest models for each shoot." 

Lule prides itself on assembling a team of top-tier, highly skilled freelance professionals for every production, fostering a collaborative environment with a shared objective.

What sets Lule Production apart is its successful fusion of advertising and fashion, resulting in a unique and distinctive approach.

With a wealth of expertise spanning more than 15 years in global productions, Lule Production stands as a comprehensive service provider headquartered in Italy.

"Our company adeptly oversees all facets of a production, from budgeting to meticulous location scouting. A particular forte lies in our ability to identify and secure the finest models for each shoot."

Lule prides itself on assembling a team of top-tier, highly skilled freelance professionals for every production, fostering a collaborative environment with a shared objective.

What sets Lule Production apart is its successful fusion of advertising and fashion, resulting in a unique and distinctive approach.

With a wealth of expertise spanning more than 15 years in global productions, Lule Production stands as a comprehensive service provider headquartered in Italy.

"Our company adeptly oversees all facets of a production, from budgeting to meticulous location scouting. A particular forte lies in our ability to identify and secure the finest models for each shoot."

Lule prides itself on assembling a team of top-tier, highly skilled freelance professionals for every production, fostering a collaborative environment with a shared objective.

What sets Lule Production apart is its successful fusion of advertising and fashion, resulting in a unique and distinctive approach.

With a wealth of expertise spanning more than 15 years in global productions, Lule Production stands as a comprehensive service provider headquartered in Italy.

"Our company adeptly oversees all facets of a production, from budgeting to meticulous location scouting. A particular forte lies in our ability to identify and secure the finest models for each shoot."

Lule prides itself on assembling a team of top-tier, highly skilled freelance professionals for every production, fostering a collaborative environment with a shared objective.

What sets Lule Production apart is its successful fusion of advertising and fashion, resulting in a unique and distinctive approach.

With over 15 years of experience in international productions, Lule Production is a full service company based in Italy. The company manages all aspects of a production, from the budgeting to a specific location scouting. Finding the best models for a shoot is also a speciality.

For each production, Lule chooses only the best and most qualified professional freelancers, creating a team of professionals that works with a common goal.

A successful combination of advertising and fashion is what makes Lule Production unique.

"All of us are passing through an unexpected time but we love to believe that this is simply another challenge that we must face with our warmest smiles and a lot of hand sanitizer gel!"

With more than 15 years of experience in international productions, Lule Production is a full service company based in Italy. The company manages all aspects of a production, from the budgeting to a specific location scouting. Finding the best models for a shoot is also a speciality.

For each production, the company chooses only the best and most qualified professional freelancers, creating a team of professionals that works in unison.

A successful combination of advertising and fashion is its hallmark.

"All of us are passing through an unexpected time but we love to believe that this is simply another challenge that we must face with our warmest smiles and a lot of hand sanitizer gel!"

With more than 15 years of experience in international productions, Lule Production is a full service company based in Italy. The company manages all aspects of a production, from the budgeting to a specific location scouting. Finding the best models for a shoot is also a speciality.

For each production, the company chooses only the best and most qualified professional freelancers, creating a team of professionals that works in unison.

A successful combination of advertising and fashion is its hallmark.

"All of us are passing through an unexpected time but we love to believe that this is simply another challenge that we must face with our warmest smiles and a lot of hand sanitizer gel!"

With more than 15 years of experience in international productions, Lule Production is a full service company based in Italy.

The company manages all aspects of a production, from the budgeting to a specifc location scouting. Finding the best models for a shoot is also a speciality.

For each production the company chooses only the best and most qualifed professional freelancers, creating a team of professionals that works in unison.

A successful combination of advertising and fashion is its hallmark.

"All of us are passing through an unexpected time but we love to believe that this is simply another challenge that we must face with our warmest smiles and a lot of hand sanitizer gel!"

With more than 15 years of experience in international productions, Lule Production is a full service company based in Italy.

The company manages all aspects of a production, from the budgeting to a specifc location scouting. Finding the best models for a shoot is also a speciality.

For each production the company chooses only the best and most qualifed professional freelancers, creating a team of professionals that works in unison.

A successful combination of advertising and fashion is its hallmark.

"All of us are passing through an unexpected time but we love to believe that this is simply another challenge that we must face with our warmest smiles and a lot of hand sanitizer gel!"

With more than 15 years of experience in international productions, Lule Production is a full service company based in Italy.

The company manages all aspects of a production, from the budgeting to a specifc location scouting. Finding the best models for a shoot is also a speciality.

For each production the company chooses only the best and most qualifed professional freelancers, creating a team of professionals that works in unison.

A successful combination of advertising and fashion is its hallmark.

With more than 10 years of experience in international productions, Lule Production is a full service company based in Italy with a focus on photography as a commercial medium.

The company manages all aspects of a production, from accommodation to specifc location scouting. Finding the best models for a shoot is also a speciality.

For each production the company chooses only the best and most qualifed professional freelancers, creating a team of professionals that works in unison. A successful combination of advertising and fashion is its hallmark.

With more than 10 years of experience in international productions, Lule Production is a full service company based in Italy with a focus on photography as a commercial medium.

The company manages all aspects of a production, from accommodation to specifc location scouting. Finding the best models for a shoot is also a speciality.

For each production the company chooses only the best and most qualifed professional freelancers, creating a team of professionals that works in unison. A successful combination of advertising and fashion is its hallmark.

With more than 10 years of experience in international productions, Lule Production is a full service company based in Italy with a focus on photography as a commercial medium.

The company manages all aspects of a production, from accommodation to specifc location scouting. Finding the best models for a shoot is also a speciality.

For each production the company chooses only the best and most qualifed professional freelancers, creating a team of professionals that works in unison. A successful combination of advertising and fashion is its hallmark.

With more than 10 years of experience in international productions, Lule Production is a full service company based in Italy with a focus on photography as a commercial medium.

The company manages all aspects of a production, from accommodation to specifc location scouting. Finding the best models for a shoot is also a speciality.

For each production the company chooses only the best and most qualifed professional freelancers, creating a team of professionals that works in unison. A successful combination of advertising and fashion is its hallmark.

With more than 10 years of experience in international productions, Lule Production is a full service company based in Italy with a focus on photography as a commercial medium.

The company manages all aspects of a production, from accommodation to specifc location scouting. Finding the best models for a shoot is also a speciality.

For each production the company chooses only the best and most qualifed professional freelancers, creating a team of professionals that works in unison. A successful combination of advertising and fashion is its hallmark.

With more than 10 years of experience in international productions, Lule Production is a full service company based in Italy with a focus on photography as a commercial medium.

The company manages all aspects of a production, from accommodation to specifc location scouting. Finding the best models for a shoot is also a speciality.

For each production the company chooses only the best and most qualifed professional freelancers, creating a team of professionals that works in unison. A successful combination of advertising and fashion is its hallmark.

With more than 10 years of experience in international productions, Lule Production is a full service company based in Italy with a focus on photography as a commercial medium.

The company manages all aspects of a production, from accommodation to specifc location scouting. Finding the best models for a shoot is also a speciality.

For each production the company chooses only the best and most qualifed professional freelancers, creating a team of professionals that works in unison. A successful combination of advertising and fashion is its hallmark.

With more than 10 years of experience in international productions, Lule Production is a full service company based in Italy with a focus on photography as a commercial medium.

The company manages all aspects of a production, from accommodation to specifc location scouting. Finding the best models for a shoot is also a speciality.

For each production the company chooses only the best and most qualifed professional freelancers, creating a team of professionals that works in unison. A successful combination of advertising and fashion is its hallmark.

With more than 10 years of experience in international productions, Lule Production is a full service company based in Italy, with a focus on photography as a commercial medium.

The company manages all aspects of a production, from accommodation to specifc location scouting. Finding the best models for a shoot is also a speciality.

For each production the company chooses only the best and most qualifed professional freelancers, creating a team of professionals that works in unison. A successful combination of advertising and fashion is its hallmark.

With more than 10 years of experience in international productions, Lule Production is a full service company based in Italy, with a focus on photography as a commercial medium.

The company manages all aspects of a production, from accommodation to specifc location scouting. Finding the best models for a shoot is also a speciality.

For each production the company chooses only the best and most qualifed professional freelancers, creating a team of professionals that works in unison. A successful combination of advertising and fashion is its hallmark.

With more than 10 years of experience in international productions, Lule Production is a full service company based in Italy, with a focus on photography as a commercial medium.

The company manages all aspects of a production, from accommodation to specifc location scouting. Finding the best models for a shoot is also a speciality.

For each production the company chooses only the best and most qualifed professional freelancers, creating a team of professionals that works in unison. A successful combination of advertising and fashion is its hallmark.