Simone Jay has a well-established track record within the Netherlands as a talented stylist for film and photography. After finishing a major project for The Rijksmuseum Amsterdam, Simone has now been asked to work on a new campaign for the Concertgebouw with photographer Marcel Molle.

Her taste and talent to deliver inspiring styling has been recognised by Jelier & Schaaf who have recently used her skills for a Honig commercial and subsequently a new Albert Heijn commercial. Responsible for the creative input, advising on moods, responsible for buying and sourcing props and on-set propping, she always stays within budget and is very resourceful when it comes to finding creative solutions.

Simone has a client list that includes both national and international clients like Kraft, Marks & Spencer, Coca-Cola, Volkswagen, Skoda, KLM/Air France, Nationale Nederlanden, Heineken, KPN, NS, AEGON, Rijksmuseum Amsterdam and The Concertgebouw.

Highly talented Amsterdam-based stylist Simone Jay has an excellent understanding of trends. Maison et Objet Paris presented ‘Silence’ as one of the inspirations for 2017/2018, indicating a growing desire for silence and serenity amidst an overstimulated hyperactive visual world; Simone’s signature has long since been of a serene elegance.

For still life photographer Sigurd Kranendonk, Simone produced vegetables and backgrounds for a non commissioned series  ‘Wintergreens’, and with Jelier & Schaaf Commercials she provided props and set dressing for an Andrelon Unilever commercial by JWT Amsterdam.

Her contribution to the restyling of the Rijksmuseum webshop was displayed on the Rijksmuseum homepage.

Simone is comfortable offering all aspects of the styling process, from generating ideas to producing mood boards, buying and sourcing props and on-set propping. She is a versatile stylist experienced in both interior and lifestyle photography as well as chosing wardrobe for high-end fashion clients.

Simone Jay has a long standing career as a stylist.

She has worked for all major Dutch companies and has now been commissioned by The Rijksmuseum Amsterdam to create styling ideas for the Rijksmuseum webshop products. The Rijksmuseum webshop sells a variety of products, including scarfs, china, jewellery, playmobil, reproductions, vases, all related to a specific theme, like Rembrandt, the Night Watch, Vermeer, Delft Blue, Van Gogh, Impressionism, Stills, Asia, Marten Oopjen. For the new webshop the products needed an inspiring context to show their beauty and high quality. Simone developed the creative concepts, chose the locations and backgrounds and overlooked the photography from an art directors’ point of view.

She has also committed to working with Jelier&Schaaf who provide props and interior design for many major commercials in The Netherlands.

Simone Jay has a long standing career as a stylist.

She has worked for all major Dutch companies and has now been commissioned by The Rijksmuseum Amsterdam to create styling ideas for the Rijksmuseum webshop products. The Rijksmuseum webshop sells a variety of products, including scarfs, china, jewellery, playmobil, reproductions, vases, all related to a specific theme, like Rembrandt, the Night Watch, Vermeer, Delft Blue, Van Gogh, Impressionism, Stills, Asia, Marten Oopjen. For the new webshop the products needed an inspiring context to show their beauty and high quality. Simone developed the creative concepts, chose the locations and backgrounds and overlooked the photography from an art directors’ point of view.

She has also committed to working with Jelier&Schaaf who provide props and interior design for many major commercials in The Netherlands.

Simone Jay Styling is based in Amsterdam where she is known for her eye for beauty. Earlier this year, Simone was asked by the Rijksmuseum Amsterdam to conceptualise products for their catwalk exhibition, which runs until May 16th.

In March Simone was pleased to work for Missoni Italy creating images for their blog with Andrea Trimarchi and Simone Farresin from Studio Formafantasma modelling.

Two of her non-commissioned projects received awards; 'Oblivion' featuring retro images shot in a 1960s villa, received an honarable mention by So Awards 2015, while her work with photographer Arthur Mebius has been nominated on the 2016 shortlist by the Art Directors Club Netherlands (ADCN).

As a stylist Simone works for commercial clients such as KLM/Air France, Heineken, Marks &Spencer, Albert Heijn, ING Bank, ABN/AMRO, Missoni, Bugatti and non-profit organisations including the Rijksmuseum.

When Simone Jay Styling met the editor of The World of Interiors magazine over dinner at a friend's place in London, she knew she would be a stylist. Simone has a distinct eye for beauty and loves creating strong images. Her signature is recognised as timeless and conveys a certain stillness, whether it involves props or wardrobe.

Simone has more than 20 years' experience working for international clients including Samsonite, Audi, BMW, Volkswagen, Mercedez, Four Season Hotels, Deutsche Post, Coca-Cola and Marks&Spencer, as well as leading Dutch companies such as Heineken, KLM/Air France, Philips, Albert Heijn, ING Bank, RABO Bank, The Dutch Ministry of Defense and Dutch Rail.

In 2015, Simone created stills for the Rijksmuseum Restaurant hosting chef André Chiang. She also produced hand-painted backgrounds for chef Sydney Schutte at the Waldorf Astoria Amsterdam, and was asked to come up with a concept for the new Rijksmuseum web shop, which will be developed later this year.