Carolina is a multitasking artist who is able to shift from graphics to portrait to still life. Her strong creative background is combined with professional knowledge of business and advertising. This combination makes her the right person to transfer innovation and beauty to powerful images.

She started working in an “artisan” studio 10 years ago. This experience shaped her artistic taste and made her a manager and problem solver. These qualities are fundamental for her work with advertising companies, multinationals, and smaller companies such as AQuest, dm Drogerie Markt, Laica, Lorenzo Marini Group and other lovely clients and collaborators.

She prefers a cooperative approach, and to develop the final image with the clients in a positive and humble environment.

Luciano Consolini was born in the Ivory Coast and grew up in different countries (the Ivory Coast, Italy, France). He is an automotive and lifestyle commercial photographer and director. He shoots people, places and vehicles, combining the Italian style and creativity with a higher standard of perfection. Passion and perfection, this mix is the recipe behind every shoot and film.

Pursuing the image wherever it is found, he travels all around the world for his international clients and inspiration, constantly challenging himself.

With a journalist and graphic design background, he looks for the story behind every product and brand, and he narrates it through his vision.

He's very passionate about engines and photography. He is continuously investing in new equipment and new projects.

Felix Reed is a people and lifestyle photographer based in Milan. He loves to work with passionate people both in front and behind the camera. His work has been published worldwide and has received many international awards.

In the last few months, Felix has been fortunate enough to work on various projects for different clients, like Costa Cruises, that took him around the Mediterranean Sea for a two-weeks shoot. He also delivered new campaigns for Hyundai, GSK, Cattolica Assicurazioni and Recaro, collaborating with creative agencies like Publicis, Saatchi, BCube and Dude.

Felix is represented in Italy by Sfera Production, and in India by Qench. Feel free to check his website and get in touch for any enquiry you might have.

Founded in 2005 by Franco Tassi, who wittily gave birth to his creation, Taxfreefilm is an independent passion-driven production and creative studio based in Parma, Italy.

Franco, aka Frank, brilliantly worked as an art director for some of the most creative agencies in Milan during the nineties, creating some successful and award-winning campaigns such as Swatch “Times is what you make of it”, in 1997.

Recent clients include Yamaha, Foxy and the Omega's Timekeepers for Beijing 2022 Winter Olympic Games campaign.

Roberto Luzzitelli and Laura Danieli are a photography duo based in Turin, Italy, specialised in food and drink photography.

They work in their studio with a fully equipped kitchen, ready to shoot all kinds of images. Luzzitelli Danieli Studio works with a team of expert economists, assistants, food stylists and retouchers.

"We will always make sure that your products look beautiful for you and special for the market.

We carry out food and drink photography for advertising, packaging, editorials, and video content for our customers, ranging from supermarket chains to advertising agencies, to large and small companies in the food and beverage field."

Shoot in The Alps has been in business for 14 years bringing productions through the European Alps. Alpine locations in France, Switzerland, Italy, Austria and Slovenia are being proposed to the client in consideration of their brief, budget and logistics considering the Alps as one single region without borders.

Sea to summit and cities in between, its location database includes modern cities and glaciers, little mountain towns and green meadows, pretty lakes with wooden boats and rocky cliffs, snowfields in the summer and sandy beaches three hours' drive away, and pretty much everything is in reach within a few hours' drive.

"Our network of local producers, local scouters, production coordinators, mountain guides, helicopter pilots, drone operators live and play their working and personal life in the mountains and have developed the skills to mediate between the production needs and the ones of this challenging environment. This allows us to safely and successfully bring big fashion brands, production companies and single photographers to the most remote and beautiful spots in the Alps."

Welcome to Showcase Italy, brought to you by Production Paradise. This issue features some of the leading creatives and companies working out of Italy.

More creative professionals and facilities for photographic and film production are available in our Rome (Photo / Film) and Milan (Photo / Film) directories.

Brands and publications including Jacquemus, Lamborghini, L’Officiel, LG, Alfa Romeo, Tesla, Peroni, Rolling Stone Magazine, Fendi, among others, have trusted these professionals with their latest advertising campaigns and editorial shoots.

Be sure to catch our recommended events:

• MIA, the most important art fair dedicated to photography in Italy, will take place in Milan from 28th March to 1st May.
• The Sicilia Queer filmfest promotes the cinematographic culture and the fight against social discrimination, and to protect and sustain the culture of diversity through the promotion of non-compliant movies, exploring horizons in search of a new perspective towards the cinema of the future. In Palermo, Sicily, from 30th May to 5th June.
• For the first time in Italy, CAMERA – Centro Italiano per la Fotografia presents the exhibition Masterworks of Modern Photography 1900–1940. The Thomas Walther Collection at The Museum of Modern Art, New York. On display in Turin from 3rd March to 26th June, the show features an extraordinary selection of over 230 photographic works from the first half of the 20th century.

Our cover image was shot by Sergio Cattivelli for Marni.

"All of us are passing through an unexpected time but we love to believe that this is simply another challenge that we must face with our warmest smiles and a lot of hand sanitizer gel!"

With more than 15 years of experience in international productions, Lule Production is a full service company based in Italy. The company manages all aspects of a production, from the budgeting to a specific location scouting. Finding the best models for a shoot is also a speciality.

For each production, the company chooses only the best and most qualified professional freelancers, creating a team of professionals that works in unison.

A successful combination of advertising and fashion is its hallmark.

Valeria Orlando is a beauty director, make-up artist and hair stylist with over 25 years of experience working for fashion, advertising, editorials and catwalk events.

Valeria is also the owner of vormakeup.com, with 11 points of sale located across Italy. You can download the new VORMAKEUP App (Google Play and Apple Store).

Eight V)Or Make-up Academies are located across Italy: Milan, Rome, Ostia, Naples, Salerno and Taranto. Valeria's goal is to open at least one V)Or Academy per region in Italy, and to make her products known throughout Europe, Russia, Asia and the US.

Valeria is based in Milan but travels throughout the world to locations including Rome, Berlin, Paris, and New York City. In February 2022, she was a key artist and sponsor with her V)Or Make-up at Milan Fashion Week.

Valeria speaks Italian, English, Spanish and Portuguese fluently. Honesty and passion are the distinctive elements of her approach, and she continually works on her professional development to improve her knowledge about new techniques in the cosmetic industry.

"We are Pachira Location, a location service based in Italy. We work all over the country and we are based both in Milan and Rome.

Since 2014 our mission is to always provide the right location at the best price for all our clients, this is why we continually look for new locations. This is also the reason why in our archive you can easily find the perfect location for commercials, stills, photoshoots, TV productions, films, music videos, press events, product launches and shoot-and-stay.

We are committed to provide a full and tailor-made service for every client and a trustworthy and long-lasting relationship with our location owners; in doing so our strength resides in the team; in fact we think that teamwork is essential to reach these targets.

Check out our website to see our latest works with some major production companies."