"From my old Minolta of my adolescence to the medium format digital cameras of today, I have tried to create the reality that light suggests to me when it plays with the shapes of the world, rather than creating copies of what appears to us.

Advertising and commercial photography should not be an exception, the eye of the photographer and all his technique are meaningless if they do not involve themselves in showing the idea that awakens us to reality and/or the assignment in front of us. Without this involvement, we do a disservice to our profession and to the client who entrusts us with his project.

The tools we use vary, from analogue film to the digital world or the creation of computer images. That, rather than departing from the objective of giving our vision of the world should encourage us to continue learning and improving."

Lorenzo Vecchia is a photographer based in Barcelona who specialises in interiors and still life. His wide range of assignments includes luxury hotels and resorts, restaurants, flagship stores and still life photography for commercial brands.

He is a trustworthy professional, with a unique image style and great attention to light, composition and details.

In recent years he has been commissioned to work with brands such as Armani, Burberry's, Lefties, Marriott, Neolith, and advertising agencies such as SCPF, Dec-BBDO and Team Works Productions. His editorial work has appeared in Casaviva and Dentro Casa among others.

Find here a short selection of Lorenzo’s latest assignments for interior photography; to learn more about his work, including still life photography, visit his website or follow him on Instagram.

Yuriy's photographs are a mixture of elegance, burst of motion, atmospheric lights and precisely constructed compositions, where every element has its own place.

Although Yuriy has already developed his recognisable style, his high technical knowledge, art director's thinking and curiosity to experiment make him a visual polyglot, which allows him to move flexibly between the photographic genres: sports, fashion, portraiture and travel.

He is always well-prepared to meet his clients' needs. The combination of the German accuracy and the Eastern European spontaneity makes working with Yuriy fun, creative and reliable. Nevertheless Yuriy is well connected with the production companies from Kiev, which can be helpful to find the most efficient solutions for the client's budget and needs.

As a passionate sports and martial arts practitioner for many years, Yuriy has worked as a model in the past. This all together gives him a much better understanding on how to direct his models and athletes to get the best results. 

Clients inlclude: Gymshark, Afterpay, and Airbnb.

Positive energy is an essential creative source for the German photographer Anatol Gottfried. Specialised in lifestyle and transportation photography, he shoots preferably on location and always works closely with the people he photographs.

For the green power supplier Holaluz Anatol has shot the latest campaign which recruits to modify Spanish rooftops into renewable energy sources. 'Revolución de los tejados' - rooftop revolution. "Wherever one lives, with or without solar panels, anybody can be part of the rooftop revolution. This way contributing to transform rare city space into fields for renewable energy."

Shortly published were also the visuals produced for Tyrosur by Engelhard Arzneimittel showing the protagonists in daring domestic manoeuvre just before an accident. In addition to photography, Anatol directed and captured the moving images himself.

On another occasion Anatol teamed up with Berlin-based visual artist Andy Kassier to put the new BMW X3 to a yoga test on a beach in South Africa. "Mornings rock best in colour!"

Right now Anatol is busy capturing exciting projects under the last summer sun rays in Germany - he never stops exploring and is available to work worldwide. For more work please check his website and follow him on Instagram.

Falca is a Barcelona-based film and photo production company working at home in Spain and Portugal. "We service and produce commercials, music videos, branded content and photographic campaigns, helping creative minds to achieve what they imagine.

Car productions (film and photo) are a core part of our business and we enjoy all of the logistical challenges that come along with it! In this Spotlight you can see some of our latest automotive productions featuring photographers such as Anke Luckmann, Alex Rank and BAM. 

The Covid-19 pandemic had halted our progress this year but we are delighted to be back in action and hoping that what’s left of 2020 can make for another exciting year for everyone at Falca. 

Now that the travel restrictions imposed due to Covid-19 have been lifted in both Spain and Portugal, we look look forward to welcoming all our clients back to shoot with us."

Lucho Vidales is a photographer and director working worldwide, blurring the lines between editorial and advertising photography.

From the beginning of his career, he has repeatedly taken part in fast-paced productions which often involve renowned personalities.

He strives to bring great energy on set and making sure whoever is on the other side of his lens has a great time.

Lucho enjoys being involved in the creative process as much as possible.

Clients include: Adidas, Adidas Originals, Under Armour, New York Times, Hypebeast, SoccerBible, Freeletics, Red Bull, Team Messi, Neymar Jr Sports, McDavid.

Features include: New York Times, T-Magazine, T-Magazine China, Red Bulletin, Die Zeit, Hypebeast, SoccerBible.

If you are not yet familiar with ModelManagement.com's state of the art platform, then you are in for a ground breaking surprise. Treading revolutionary new ground for how photographers, production companies, casting directors and brands find, cast and book models, this is one platform that gives you the tools to do it all online. Boasting over 1.2 million models of every type, in over 200 countries, you are looking at one hell of a digital beast for the global modeling and talent industry.

The beauty of this platform is in the tools that ModelManagement.com's team has worked meticulously to develop. They have the all round smartest model finding solution we’ve seen, which even includes live online video castings and digital bookings with smart contracts!

Castings for any kind of project can be announced via the platform and while the world is on standby during Covid-19, you can start building your very own pool of models, who you can first meet online and then call upon for when the time and project is right.

The key to their global success? They have a team of experts from all areas of the modeling and production industries working hand in hand with the platforms technicians and creators of whom you can reach out to personally at any time for help with your casting needs.

"As for many, the past few months have been difficult, but we are really grateful to have got 2020 off to a great start. In January we hit the ground running with Real Madrid star Eden Hazard, shooting a spot for Cadburys Chocolate. The football theme continued with two content pieces for the online platform OTRO - first in Madrid with Toni Duggan and then with Messi in Barcelona.

We were also lucky enough to be reunited with our good friends at hetzner.Produktion, Berlin just before the lockdown took hold. We shot eight days of stills and video for Ford in some stunning countryside locations around the Pyrenes as well as cityscapes in beautiful Barcelona.

Now as Spain gears up to reopen for production, we are really excited to see what the future holds, in what we think will be a kinder and more sustainable way of producing."

"While working for various internationally known brands, such as Intimissimi, 7 For All Mankind or Acqua di Parma, I learnt to deal with some very different types of products and the challenge of always finding a way to creatively photograph them never ceases to excite me.

I enjoy taking care of a project from its very start: the concept, ideas and mood are based on a thorough and methodical research which happens everyday. I craft my own sets, trying to transform everyday objects into something more. I also take care of the post production because it’s vital for me to give that final touch that is my vision.

My fondness for colour and composition is the base of my aesthetic, but I also clearly visualise the brands’ guidelines and then combine them together. My latest collaborations with Santa Margherita Wines and SITAP Carpet Couture represent this ideal mixture, that places my work between commercial and artistic."

If you are not yet familiar with ModelManagement.com's state of the art platform, then you are in for a ground breaking surprise.

Treading revolutionary new ground for how photographers, production companies, casting directors and brands find, cast and book models, this is one platform that gives you the tools to do it all online. Boasting over 1.2 million models of every type, in over 200 countries, you are looking at one hell of a digital beast for the global modelling and talent industry. 

The beauty of this platform is in the tools that ModelManagement.com's team has worked meticulously to develop. They have the all round smartest model finding solution we’ve seen, which even includes live online video castings and digital bookings with smart contracts! 

Castings for any kind of project can be announced via the platform and while the world is on standby during Covid-19, you can start building your very own pool of models, who you can first meet online and then call upon for when the time and project is right.

The key to their global success? They have a team of experts from all areas of the modelling and production industries working hand in hand with the platforms technicians and creators of whom you can reach out to personally at any time for help with your casting needs.