Paula Wilson is a Canadian photographer specialising in food and lifestyle, celebrated for her bold, refined aesthetic and attention to detail.

Her award-winning portfolio highlights a diverse range of work across global brands, cookbooks and restaurant campaigns.

Known for her collaborative spirit, Paula brings a dynamic and positive energy to every production, creating an atmosphere where ideas flourish. Together with her experienced team, she delivers high-quality images, supported by a trusted network of stylists and creative professionals.

She has worked with an impressive roster of clients, including Boston Pizza, McCormick, Kraft, McDonald’s, Tim Hortons, Pizza Hut, and Kellogg’s.

"Food & drink have been photographed thousands of times, by thousands of people. How do you stand out? By combining the uniqueness of the food or the brand with an awareness of current aesthetic trends, a technical expert, a meticulous art director, and a positive creative who will actually listen to what you want. That person is me.

I approach shooting food & drink with a lightness that keeps the final imagery feeling fresh (...excuse the pun). Add a sprinkling of colour and style with a dash of humour, and you will have images that stand out from the crowd."

Chelsea Bloxsome is a London based food photographer known for creating vibrant, appetite  driven imagery that connects brands with their audiences. Her work has earned multiple accolades at the prestigious Pink Lady Food Photography Awards, reflecting both her technical skill and creative instinct.

Originally from Australia, Chelsea grew up on a coastal farm, shaping her deep appreciation for fresh ingredients and honest storytelling through food. Today, she works from her Shoreditch studio or on location, bringing a calm, adaptable energy to every shoot.

Chelsea is a highly collaborative partner, trusted by leading brands and creative teams to deliver standout results across campaigns of all sizes. Whether leading a full-scale production or capturing something more intimate, she combines efficiency, creativity, and a strong visual point of view. Her client list includes PizzaExpress, Sainsbury’s, McDonald’s, Innocent, and Subway, alongside a range of exciting emerging brands.

She is represented by Horton Stephens in London.

Let’s explore the best of the UK’s commercial creativity in our latest Showcase United Kingdom.

Welcome to our latest edition of Showcase United Kingdom, featuring exceptional talent and services from across the British commercial creative industry. In this issue, you will find the latest projects by renowned photographers and directors.

In this edition: this year’s winners of the LPA Futures competition, painterly shots of dancer Zoe Solomons and dynamic portraits of Canadian athletes, as well as commercial photography from all over the UK: Manchester (pets!), Edinburgh (food, interiors), Sheffield (cars), and of course London (food, sports, lifestyle...).

Our featured fashion editorial was captured by London-based photographer and creative director Wanda Martin. A fashion story for Glamour Magazine, set within the Hungarian University of Fine Arts, it merges Pre Raphaelite beauty with a modern attitude. Discover more outstanding creatives in our extensive UK Directory and past issues of Showcase United Kingdom.

Check out our recommended events in London and Edinburgh:

Catherine Opie: To Be Seen at the National Portrait Gallery in London is a striking survey exploring identity and visibility, bringing together decades of work that challenge how we see and represent one another. The exhibition reflects Opie’s long standing engagement with queer culture and contemporary American life.

Wendy McMurdo: Digital Mirror, at the Scottish National Portrait Gallery, looks at the early intersections of photography and digital manipulation, examining identity, childhood, and the uncanny through staged, subtly altered images. McMurdo’s work feels eerily prescient of today’s conversations around virtual selves and constructed realities.

Last days to visit We Shall Not Be Moved at Alison Jacques Gallery, an exhibition dedicated to the powerful work of Gordon Parks. Through striking images and film, the show explores themes of race, resilience, and social justice, offering a timely reflection on civil rights and representation.

We would like to dedicate this edition of Showcase United Kingdom to the mighty David Knight.

Finn O'Hara is a Canadian and British photographer and director based in Toronto, working internationally across sport and advertising. Regularly commissioned to both photograph and direct, he brings a cohesive visual language across stills and motion, defined by a clean, cinematic sensibility rooted in performance, character, and precision of execution.

Recent projects include football stills for Team Canada ahead of the World Cup and a hybrid shoot for national retailer Marks. His practice spans high-performance sports campaigns, character-driven portraiture, and integrated motion-led advertising, with work published in Bloomberg Businessweek, ESPN The Magazine, The New York Times Magazine, Time, Vogue, and Wired.

Selected clients include Adidas, the Canadian Olympic Committee, Coca-Cola, Converse, Google, Nike, Scotiabank, Sport Chek, the Toronto Blue Jays, the Toronto Maple Leafs, and the Toronto Raptors.

Jeremy Baile is a London-based photographer and DOP specialising in drinks, commercial and lifestyle imagery. His work is driven by a bold use of colour and precise composition, creating striking, contemporary visuals with a refined edge.

Working seamlessly across stills and motion, he brings a fluid, modern approach to content creation for brands and agencies.

Jeremy is a Production Paradise Spotlight Awards Winner in the Food and Drinks category for 2025, and a multiple Color Awards winner in 2025, 2024 and 2023, plus an AOP finalist.

Combining technical expertise with a calm, collaborative approach, he consistently delivers confident, high-impact work.

Todd Antony is a London-based photographer and director originally from New Zealand. His personal work centres on little-known communities and individuals whose lives sit just outside the familiar frame, blending documentary observation with a cinematic approach to light, colour and atmosphere. He is drawn to portraiture as a form of quiet advocacy. Empathetic rather than didactic, allowing viewers to meet the subject on their own terms.

His commercial work spans global brands including Qatar Airways, Samsung, Mastercard, Sony, and Audi, with campaigns produced across four continents.

His personal projects have been recognised internationally, with selections for the Taylor Wessing Portrait Prize at the National Portrait Gallery in 2021 and 2025, Sports Photographer of the Year at the 2025 International Photography Awards, and multiple editions of Lürzer's Archive 200 Best Advertising Photographers Worldwide.

Jade Kiddell is a commercial photographer specialising in bold, personality-led imagery featuring animals for brands and agencies. She takes a considered approach to styling, lighting and retouching, ensuring every detail supports both the product and the presence of the animal in front of the lens. Jade works closely with creative teams to bring the vision to life.

Recent projects include a Valentine’s campaign for Pets at Home, where she created playful, love-themed visuals showcasing pets alongside key products. Alongside client work, Jade continues to develop personal projects, including a creative portfolio shoot featuring Bella & Duke in her own studio space in Manchester. Her ongoing portrait series explores expressive, detail-focused animal imagery from unique perspectives.

Combining technical precision with strong creative direction and specialist experience working with animals on set, Jade delivers distinctive, commercially focused photography across advertising and brand campaigns.

Des Iles is a London-based commercial photographer and videographer with over a decade of experience delivering high-end visual content for wellness and lifestyle brands.

Operating through Des Iles Studio Ltd, Des works with clients across the UK and internationally, producing imagery with a clean, elevated aesthetic built for commercial performance.

Recent work includes a paid media campaign for MedPal, an AI-powered health platform, and a brand campaign for luxury venue Deerlands Estate, spanning movement, breathwork, venue, and landscape textures.

With a reputation for high production value and a precise creative vision, Des Iles Studio is the choice for brands that demand imagery that performs.

Currently accepting commissions for commercial campaigns, brand content, and paid media projects.

"I’ve been photographing ongoing work with the dancer Zoe Solomons, making images together in the studio that revolve around chance and experimentation. The setup is simple and the process is open, allowing movement to lead the picture rather than controlling every moment. It’s an ongoing fine art project focused on seeing what happens when timing, gesture and instinct come together in front of the camera.

Alongside this, I’ve been doing commercial work for Guinness Zero and Seedlip non-alcoholic drinks, shooting social campaigns using my documentary approach to photography.

I was also commissioned by Amber Scott to photograph one of her luxury yoga retreats at Trasierra Lodge, just outside Seville in southern Spain. I documented the retreat as it unfolded across the days there, photographing the yoga practice, the landscape around the lodge, and the quieter moments of the retreat experience."