"I am Ciprian Țânțăreanu, founder and photographer of Studio Țânțăreanu, a team based in Bucharest, Romania, specialising in drink and food still life photography.

From concept to styling, special effects, shooting, and post production, we take care of all the key ingredients behind any appealing visual, blending a seasoned vision, state of the art equipment, and any necessary old school tricks, providing turnkey solutions for our clients.

Our commercial work has been published in more than 70 countries around the world, with a client list including brands like Schweppes, Skol, Efes, Tropicana, KFC, Pizza Hut, and Taco Bell.

They say, "The beauty is in the eye of the beholder", but we make sure we help open their eyes wider, adding dynamism and heroic personification to the products we shoot. Have a new project? Let us help with our vision."

Ela Rüther is a professional food photographer with her own studio in Cologne. She photographs delicious food for magazines, publishers, and advertising clients in the food and catering industry. Ela works with a team of experienced food and prop stylists who ensure that the images look both professional and appetising, while remaining authentic.

Since last year, Ela has also been offering AI-generated images and hybrid photo shoots - with the same approach of yummy and authentic food images. As well as photos, she also creates short video clips. Ela is convinced that AI-based work and traditional photography are not mutually exclusive, but will coexist in the long term. At the moment, it is important to clearly indicate which images are AI-generated and which are not.

The photos featured in this Spotlight were captured for different clients as Rewe, Einfach Hausgemacht, and Nestlé. Ela’s clients appreciate her constructive and creative approach, which is why some have been working with her for years. These include Rewe, Eckes Edelbrände, Jacques’ Wein-Depot, Vorwerk, Wajos, Zwilling, Aldi, Rabenhorst, and Bonne Maman, as well as smaller companies and publishers.

Barry Makariou has been busy shooting a global rebrand for GU desserts. "We shot over 30 products over 10 days, as well as motion. We captured every detail in super macro, driving taste appeal across all the packaging."

He also shot for Nescafe Cold: "We created a bespoke swirl to capture the refreshing movement within the glass."

AI is also starting to feature in his work, using it to elevate existing assets that were previously only KVs for brands but now have been brought to life. Take a look opposite at this animated Milka asset.

Follow Barry on Instagram for unique behind the scenes images. For anything work-related contact his agent, Peter at Agent at large.

Paula Wilson is a Canadian photographer specialising in food and lifestyle, celebrated for her bold, refined aesthetic and attention to detail.

Her award-winning portfolio highlights a diverse range of work across global brands, cookbooks and restaurant campaigns.

Known for her collaborative spirit, Paula brings a dynamic and positive energy to every production, creating an atmosphere where ideas flourish. Together with her experienced team, she delivers high-quality images, supported by a trusted network of stylists and creative professionals.

She has worked with an impressive roster of clients, including Boston Pizza, McCormick, Kraft, McDonald’s, Tim Hortons, Pizza Hut, and Kellogg’s.

"Food & drink have been photographed thousands of times, by thousands of people. How do you stand out? By combining the uniqueness of the food or the brand with an awareness of current aesthetic trends, a technical expert, a meticulous art director, and a positive creative who will actually listen to what you want. That person is me.

I approach shooting food & drink with a lightness that keeps the final imagery feeling fresh (...excuse the pun). Add a sprinkling of colour and style with a dash of humour, and you will have images that stand out from the crowd."

Chelsea Bloxsome is a London based food photographer known for creating vibrant, appetite  driven imagery that connects brands with their audiences. Her work has earned multiple accolades at the prestigious Pink Lady Food Photography Awards, reflecting both her technical skill and creative instinct.

Originally from Australia, Chelsea grew up on a coastal farm, shaping her deep appreciation for fresh ingredients and honest storytelling through food. Today, she works from her Shoreditch studio or on location, bringing a calm, adaptable energy to every shoot.

Chelsea is a highly collaborative partner, trusted by leading brands and creative teams to deliver standout results across campaigns of all sizes. Whether leading a full-scale production or capturing something more intimate, she combines efficiency, creativity, and a strong visual point of view. Her client list includes PizzaExpress, Sainsbury’s, McDonald’s, Innocent, and Subway, alongside a range of exciting emerging brands.

She is represented by Horton Stephens in London.

Let’s explore the best of the UK’s commercial creativity in our latest Showcase United Kingdom.

Welcome to our latest edition of Showcase United Kingdom, featuring exceptional talent and services from across the British commercial creative industry. In this issue, you will find the latest projects by renowned photographers and directors.

In this edition: this year’s winners of the LPA Futures competition, painterly shots of dancer Zoe Solomons and dynamic portraits of Canadian athletes, as well as commercial photography from all over the UK: Manchester (pets!), Edinburgh (food, interiors), Sheffield (cars), and of course London (food, sports, lifestyle...).

Our featured fashion editorial was captured by London-based photographer and creative director Wanda Martin. A fashion story for Glamour Magazine, set within the Hungarian University of Fine Arts, it merges Pre Raphaelite beauty with a modern attitude. Discover more outstanding creatives in our extensive UK Directory and past issues of Showcase United Kingdom.

Check out our recommended events in London and Edinburgh:

Catherine Opie: To Be Seen at the National Portrait Gallery in London is a striking survey exploring identity and visibility, bringing together decades of work that challenge how we see and represent one another. The exhibition reflects Opie’s long standing engagement with queer culture and contemporary American life.

Wendy McMurdo: Digital Mirror, at the Scottish National Portrait Gallery, looks at the early intersections of photography and digital manipulation, examining identity, childhood, and the uncanny through staged, subtly altered images. McMurdo’s work feels eerily prescient of today’s conversations around virtual selves and constructed realities.

Last days to visit We Shall Not Be Moved at Alison Jacques Gallery, an exhibition dedicated to the powerful work of Gordon Parks. Through striking images and film, the show explores themes of race, resilience, and social justice, offering a timely reflection on civil rights and representation.

We would like to dedicate this edition of Showcase United Kingdom to the mighty David Knight.

Finn O'Hara is a Canadian and British photographer and director based in Toronto, working internationally across sport and advertising. Regularly commissioned to both photograph and direct, he brings a cohesive visual language across stills and motion, defined by a clean, cinematic sensibility rooted in performance, character, and precision of execution.

Recent projects include football stills for Team Canada ahead of the World Cup and a hybrid shoot for national retailer Marks. His practice spans high-performance sports campaigns, character-driven portraiture, and integrated motion-led advertising, with work published in Bloomberg Businessweek, ESPN The Magazine, The New York Times Magazine, Time, Vogue, and Wired.

Selected clients include Adidas, the Canadian Olympic Committee, Coca-Cola, Converse, Google, Nike, Scotiabank, Sport Chek, the Toronto Blue Jays, the Toronto Maple Leafs, and the Toronto Raptors.

Jeremy Baile is a London-based photographer and DOP specialising in drinks, commercial and lifestyle imagery. His work is driven by a bold use of colour and precise composition, creating striking, contemporary visuals with a refined edge.

Working seamlessly across stills and motion, he brings a fluid, modern approach to content creation for brands and agencies.

Jeremy is a Production Paradise Spotlight Awards Winner in the Food and Drinks category for 2025, and a multiple Color Awards winner in 2025, 2024 and 2023, plus an AOP finalist.

Combining technical expertise with a calm, collaborative approach, he consistently delivers confident, high-impact work.

Todd Antony is a London-based photographer and director originally from New Zealand. His personal work centres on little-known communities and individuals whose lives sit just outside the familiar frame, blending documentary observation with a cinematic approach to light, colour and atmosphere. He is drawn to portraiture as a form of quiet advocacy. Empathetic rather than didactic, allowing viewers to meet the subject on their own terms.

His commercial work spans global brands including Qatar Airways, Samsung, Mastercard, Sony, and Audi, with campaigns produced across four continents.

His personal projects have been recognised internationally, with selections for the Taylor Wessing Portrait Prize at the National Portrait Gallery in 2021 and 2025, Sports Photographer of the Year at the 2025 International Photography Awards, and multiple editions of Lürzer's Archive 200 Best Advertising Photographers Worldwide.