Benjamin Madgwick is an award-winning photographer and director celebrated for his distinctive use of light, colour, and emotional connection. Splitting his time between London, Paris, and New York, he brings a collaborative and intuitive energy to set, crafting environments where both clients and talent feel supported by a unified creative vision.

Known for seamlessly bridging stills and motion, Benjamin thrives on multi-set productions, offering a streamlined, cohesive approach across formats. His work combines technical precision with a sensitivity to storytelling, allowing ideas to unfold naturally in both commercial and personal projects.

Recent work includes a standout collaboration with MAC Cosmetics and Lick, capturing the rich tonal complexity of black makeup and paint through innovative lighting techniques. His ongoing relationship project, spanning photography and short film, was recently featured in the National Portrait Gallery’s prestigious Taylor Wessing Photographic Portrait Prize. Benjamin also continues to spotlight emerging talent through “The Casting Project” an evolving portrait series focused on authenticity and presence.

Wanda Martin is a London-based photographer and filmmaker whose painterly yet rock'n'roll-infused style merges romanticism with raw subcultural energy.

Recent highlights include photographing Billy Idol at Chateau Marmont in Los Angeles, shooting Fontaines D.C. on their U.S. tour, and creating an exclusive Louis Vuitton story for Japanese magazine Commons&Sense. She also captured musician LØREN for a YSL exclusive and collaborated with band POL for an Ann Demeulemeester feature, further cementing her reputation for fusing music and fashion in visually striking ways.

Her portraiture extends to Hollywood talent, including Alison Brie, alongside work with artists such as Zara Larsson and Sophie Thatcher. Past clients include Dior, Burberry, Prada, Mr Porter, Canon, and Vogue.

Available for worldwide commissions, Wanda continues to bring a cinematic, emotive sensibility to both editorial and commercial projects.

"I’m a still life photographer based in Manchester, UK.

My work is defined by nostalgic colour palettes, intimate crops, and a focus on the tactile. I’m drawn to creating images that feel almost tangible — food you can taste, textures you can touch. In my personal projects, I experiment with texture, colour, and compositing to push the boundaries of still life imagery.

Recent collaborations include Monkey Shoulder, All Things Butter, and The Honey Project."

LouLou Productions is a London-based production company with over 20 years of experience. LouLou provides full production services and expert location scouting, ensuring shoots of all sizes run smoothly and stress-free.

"We’ve supported a wide range of projects, from small photo shoots to large-scale campaigns, working closely with photographers, agents, ad agencies, and in-house teams. Our combination of hands-on production know-how and detailed location knowledge keeps everything organised and efficient, so you can focus entirely on the creative side.

Whether you need help finding the perfect location, managing shoots on set, or handling full production from start to finish, we’re here to make it happen. LouLou Productions is flexible, approachable, and ready to step in wherever needed—no job is too big or too small, and every project gets the attention it deserves.

Please go to our website to see more."

Jason Wilde is a London-based tea-addicted creative who pivoted from running his own jewellery photography studio into a 3D artist specialising in eye-catching renders of jewellery.

Jason combines the creative and technical talents learned and earned through 20+ years as a professional photographer with a comprehensive 3D skill set. This creative shift was driven by a need to explore new ways to stick out and make striking images.

The result is a dynamic portfolio of original images that can satisfy the need for high-quality professionally made CG jewellery renders.

Jason has also had success with his personal photography. Images from these projects are held in a variety of permanent collections and have been exhibited in a number of national and international galleries, including the Tate Modern, the Turner Contemporary, the National Portrait Gallery, the Museum of London, the Lowry and the Guernsey Museums.

Shooting from his studio in Shepherd’s Bush, Marc Haydon works with a talented team of food stylists, prop stylists, and retouchers to create eye-catching and colourful images of food and drinks for packaging, marketing channels, and advertising. With a flexible attitude, Marc works collaboratively with design agencies and clients to meet any brief.

Recent work in this Showcase includes images from the The Cafe Autumn campaign, Tesco flatbreads shot for digital marketing channels and food to go/ready meal products for UK food supplier Greencore.

Join us as we highlight the UK’s top commercial creative work in Showcase United Kingdom.

Welcome to Showcase United Kingdom, where we celebrate the best of Britain’s commercial creative industry. This issue shines a light on the exceptional talents and services shaping the UK’s visual media landscape — from renowned photographers and directors to full-service production companies and post-production, CGI, and animation studios.

Inside, you’ll find stills and motion campaigns for Pampers (sleeping babies!), an online platform empowering girls to build community through football, a feature on our brand-new Spotlight Awards Grand Prize Winner, an innovative Manchester-based animation and illustration studio, plus a selection of photographers with impressive, multi-faceted portfolios.

Our featured editorial was shot by the brilliant Kemka Ajoku for Hypebeast Magazine, featuring British-Gambian MC Pa Salieu. Represented by Horton-Stephens, Kemka was raised in London and discovered photography during his formative years in Nigeria. Don’t miss the chance to explore more standout creatives in our UK Directory and previous editions of Showcase United Kingdom.

Recommended events around the UK:

Lee Miller at Tate Britain – A major exhibition of the trailblazing surrealist photographer. With around 250 vintage and modern prints.

Jennie Baptiste: Rhythm & Roots – A landmark exhibition celebrating a defining voice in British photography, capturing Black British youth culture from the 1990s to today.

Hanna Kantor is a fashion photographer based between London and Warsaw. She is the winner of the Sony World Photo Awards 2025, recognised for the best photograph from Poland.

Hanna is the founder of OpenCall Magazine and Call Creatives - an agency producing fashion and commercial content around Europe.

Her work has been exhibited at Somerset House in London and the National Museum in Krakow, and published in magazines such as Elle Czech, L’Officiel Belgium, Glamour Poland, InStyle Greece, Cosmopolitan Bulgaria, and Fault Magazine.

She has worked with Vespa, Avon, Dear Jose, Top Secret, Diverse, Esotiq, and many more.

Si Cox is a UK-based lifestyle photographer and filmmaker with a love for real stories, people, and a touch of adventure.

"My work is raw and honest, and sits somewhere between documentary and cinematic.  Whether capturing people on the move or moments of stillness, I hope my images and films always feel human and full of atmosphere."

Recent projects include a global campaign for Barbados Tourism and a lifestyle shoot for one of the world’s most prestigious banks. Over the years, Si has worked with leading brands such as Starbucks, Volkswagen, Longines, and Harley-Davidson.

Driven by his life long love of cameras, both still and moving, his work focuses on emotion, place, and people to bring it to life.

Jeremy Baile is an award-winning photographer and director with over 35 years of experience running his London studio. Known for his meticulous eye and technical mastery, he creates bold, visually striking campaigns that bring together complex lighting, dynamic composition, and vibrant colour.

A trusted collaborator, Jeremy has delivered high-profile work for global brands including Fanta, Aviation Gin, Gordon’s Gin, Smirnoff, and Captain Morgan, earning recognition as a specialist in the drinks and liquids sector. His calm, solutions-focused approach under pressure has made him a go-to choice for creative agencies and marketing teams worldwide.

Having just won the Spotlight Awards for best Food & Drinks photographer, alongside multiple International Color Awards to his name and finalist for the AOP awards, Jeremy combines commercial expertise with creative innovation, helping brands capture attention and tell powerful visual stories.