Siemens Home Appliances unveiled a new brand identity in 2018 and recently refined it in a global brand re-shape. Michael Heinsen created the visual identity for both campaigns. Photography was done at Vogelsänger Studios in Munich.

Within a free production in Los Angeles, Michael tried new techniques for a special image appearance. Distinctive color shifts and reflections were the result. Have a look in this Showcase.

In addition to his well-known authentic, spontaneous and high-quality lifestyle photography, Michael Heinsen also unpacked his drone for mhplus and photographed people from above.

Often the beautiful things are just around the corner. According to that motto, Michael Heinsen has produced the following pics next to his door in Mallorca.

Michael, known for believable, high quality and outstanding people and lifestyle photography, this time had fun with a Peugeot 2008.

With the idea of the 'Metropolitan Gallery' of Saatchi, Michael Heinsen has created pictures for the international launch for Siemens home appliances. An international, high-quality, credible and unique look characterises these pictures.

In Corona times Michael has also created strong and atmospheric images for Amprion, a German Transmission System Operator.

Atmospheric, authentic, credible and high-quality portrait and lifestyle photography is what Michael Heinsen is known for. Whether he is faced with emotionality, strong physical presence, fragility or a special aura, Michael Heinsen captures those fine nuances that make a photo or film sequence special and different.

Thanks to his intuition and his ability to connect easily with the people he meets, he never fails to create these unique moments, be it in a complex photo production or a hectic film shoot.

Atmospheric, authentic, credible and high-quality people and lifestyle photography is what Michael Heinsen is known for.

For the second time in a row, he recently photographed a campaign for the health insurance company mhplus.

Visit his website for more information.

Michael Heinsen specialises in credible, atmospheric, emotional and high-quality lifestyle and people photography. Parallel video productions are also part of his work.

His reliance on Mallorca and the great weather seduces productions at sea, in the water and in the sun.

He is represented by Düsseldorf-based Rockefeller und Göbels.

Part of Michael Heinsen's personal work is portraying cities by showing the people who live in them - just one reason he was chosen as a member of the jury of Mallorca-Design-Days in the category 'Street Style Photography'.

His credible lifestyle photography and touching portraits are currently shown in his work for cancer medicine Profact.

Regardless of whether he is shooting lifestyle, people or fashion photography or they're celebrities, models or real people in front of his lens, Michael Heinsen's interest is always in personality; the character and the situations in which his subjects find themselves.

Values like credibility, authenticity and uniqueness lead Michael's search for the special moment. In this sense, portraiture is his favourite discipline.

His interest in people, his way of working and his sensitive lighting make it easy for the portrayed to feel comfortable.

Michael is based in Hamburg, Berlin and Mallorca and loves to work all over the world.

Michael Heinsen has once again worked for clients Miele and Lloyd.

Miele has introduced an innovative wine fridge with integrated Sommelier Set that satisfies the needs of every wine connoisseur. Michael realised the campaign using a high quality combination of photo, film and gif animations.

With the current autumn/winter collection, Lloyd celebrates 50 years of the red stripe. Michael realised the campaign through authentic and lively pictures and videos.

In both campaigns, Michael shows his specialty of credible, atmospheric and high quality lifestyle, people and portrait photography. His film lighting is well suited for the parallel realisation of videos.