The Spotlight Magazine for Food & Drink Photography and Motion presents the industry leaders in commercial food and drink photography and visual media. Specialised in the food and drink sector worldwide, the magazine features photography of mouth watering dishes, the most extraordinary looking drinks, exotic and fresh ingredients shot for brands like Coca Cola, Nespresso, McDonalds and Nestlé and editorials such as Elle à table, Der Feinschmecker, Gourmet Traveller and La Cucina Italiana.
The Food & Drink Spotlight serves as a source of inspiration for art buyers, creative directors and other decision makers when it comes to booking talents for their new assignments. After releasing the first edition in 2007, Production Paradise continues to show the work of the best photographers, directors and film companies of the industry up to five times a year. Here you can find the world's top food and drink photographers, like Hans Geel & Angela Garcia, Julia Art, Kay Dreier, among others.
Here is what Michael Meisen, a German Food Photographer who worked for companies like Lufthansa, says about being featured in the Spotlight Magazine for Food & Drink Photography and Motion:
“A few days after the Spotlight Food edition in which I presented my work, I received interesting inquiries that led to some good contacts – and even some concrete collaborations! I like both the presentation and the international aspect of Production Paradise and will continue to use it”
Director and Food Stylist Nir Adar who worked for companies like Haagen-Dazs or Smirnoff, on finding the “magic moment” when shooting food:
“As a chef and foodie I breakdown the shots and recipe to step by step and try to identify where is the ‘magic moment’. The best and most appetizing stage of the recipe, most directors are not familiar with food and or prep sequence, I help them to identify the best in every dish.”
Stephen Conroy, specialising in advertising, PR, packaging and editorial food photography is giving some tips for aspiring food photographers:
‘’Personally, I feel there is a huge difference between food photographers and people who take photographs of food. Digital cameras and phones have made everyone photographers. The only advice that is relevant to both hobbyists and aspiring pros is to ‘keep it simple.’ To make it a career, you need to have ‘an eye’ not just an app with filters. There are many avenues into food photography and different ways to be discovered. Not solely Instagram and blogs – they are tools, not mediums to rely on. I always promote the traditional approach – assistant photographers. There is no better way to gain experience and immerse yourself in the business.’’
You can read more interviews with these photographers and directors on our blog. See their work as well as the work of other top directors working in Food & Drink photography in our directory.