Meet Rainer, an experienced professional specialising in impactful portraiture, editorial storytelling, and dynamic sports imagery. With a strong background in marketing, he brings more than just aesthetic vision—he delivers strategic visual content that drives brand narratives and connects with real audiences.

His ability to work confidently with talent, executives, and athletes alike results in images that convey strength, authenticity, and clarity—essential qualities for brands that aim to stand out in today’s competitive landscape.

If you’re looking for visuals that combine creative excellence with business relevance, Rainer Häckl is the partner you can rely on.

"Let’s create images that move people—and brands."

Looking for a photographer who gets the sports industry inside out? Meet Rainer Häckl—a seasoned pro with years of experience capturing the raw intensity, energy, and emotion of athletes.

With a deep marketing background, he knows exactly how to create images that sell—whether it’s for campaigns, editorials, or brand storytelling. His unique ability to connect with talent ensures that every shot radiates confidence, power, and authenticity.

If you want visuals that don’t just look great but work in the real world, Rainer is your guy.

"Let’s create something legendary!"

Rainer is a distinguished photographer, specialising in capturing the human element for medium to large companies and agencies.

His work reflects a deep understanding of his subjects, whether professionals in the corporate sphere, athletes in motion, or individuals in portraiture.

With a background in graphic design, Rainer seamlessly blends creative vision with strategic intent, producing images that are both visually compelling and aligned with brand objectives.

His approachable manner puts people at ease, allowing him to capture moments of genuine authenticity that enhance corporate storytelling.

Rainer Häckl's photography is all about connecting with people on a deep, emotional level.

Whether he is shooting individuals at work, at play, or engaged in sports, his images exude authenticity and a unique artistic flair. His ability to put even the most camera-shy subjects at ease has made him a sought-after coach for corporate executives during photo sessions.

His background in graphic design lends him a comprehensive understanding of both the photographer's craft and the needs of marketing and press departments working with his images.

Rainer Häckl is a powerful, creative and versatile one-man-show working for high profile international companies like BMW and Google as well as medium or small sized local business and startups.

Having years of experience as graphic designer and marketing specialist, he always looks beyond the picture itself. For him, a great picture is not enough - it has to have a purpose and fulfill the client's needs. Rainer is a strong and reliable partner for his customers who love his combination of creativity, ease of handling and service-orientation.

His pictures are always telling stories about people - in their professions or their spare time. He loves working with those who are not used to standing in front of a camera - in his portrait as well as in his lifestyle shots. The emotions he can create this way are outstanding.

Munich-based photographer Rainer Haeckl loves capturing people, at work and spare time. Specialising in corporate, sports and advertising photography, Rainer is regularly commissioned to shoot for a variety of related projects by a broad range of clients. Putting his subjects at ease, Rainer shoots engaging portraits and captures real life moments in his unique and authentic style.

Before his career as professional photographer, Rainer worked as a graphic designer and art director. Therefore, he has a deeper understanding of the clients' side and needs in a production. Most of the post production work is done by himself.

Among his clients are leading global and local brands and ad agencies. Recent clients include BMW, GIGASET, smileX, RSU Rating Service Unit, miha bodytec, Watson Farley Williams, speedfitness, ACISO. He has a long-lasting working relationship with most of his clients.

Munich-based photographer Rainer Haeckl loves capturing people, at work and in their spare time. 

Specialising in corporate, sports and advertising photography, Rainer is regularly commissioned to shoot for a variety of related projects by a broad range of clients. Putting his subjects at ease, Rainer shoots engaging portraits and captures real life moments in his unique and authentic style.

Before his career as a professional photographer, Rainer worked as a graphic designer and art director. Therefore he has a deeper understanding of the clients' side and needs during production. Most of the post-production work is done by himself.

Among his clients are leading global and local brands and ad agencies. Recent clients include BMW, Munich Indoor Basketball, STEADFORCE, LEDVANCE, RSU Rating Service Unit, Sidley Austin, Watson Farley Williams, speedfitness, ACISO.

To most of his clients, he has a long lasting working relationship.

Munich-based photographer Rainer Haeckl loves capturing people, at work and during their spare time. 

Specialising in corporate, sports and advertising photography, Rainer is regularly commissioned to shoot for a variety of related projects. 

Putting his subjects at ease, Rainer shoots engaging portraits and captures real life moments in his unique and authentic style.

Rainer spent many years as graphic designer and art director before his love for pictures made him swap to photography full time. Therefore he has a deeper understanding of the clients side and needs in a production. Most of the post-production work is done by himself.

Among his clients are leading global and local brands and ad agencies. Recent clients include BMW, Lindner Group, STEADFORCE, LEDVANCE, RSU Rating Service Unit, Sidley Austin, Watson Farley Williams, FT Club, ACISO.

Rainer is a professional photographer based in Munich. He loves to follow his passions - people, sports and cars. These topics not only make his heart pound but also send his creativity into overdrive.

"This time I went on a road trip. Travelling through the Alps with a friend who can tell stories. In a fantastic car. A car that is the star in some of his stories. It was late in September. It felt like summer. Then the sun went down. And all of a sudden you could sense that ‘winter is coming.’  But that is a different story."

Rainer started his career as a graphic designer and art director. His love for pictures made him pick up a camera one day and he never put it back down. Now his old life in graphics and his new life in photography give him a deeper understanding into what his clients really need.

Among his clients are global and local companies, agencies, athletes and artists from all over Europe.

Rainer Haeckl shoots what he loves: people, sports and cars. His passion shows in his pictures and also gives him the urge and the energy to go the extra mile for the best shot - every time.

Rainer spent many years as a graphic designer and art director before his love for pictures made him switch to photography full time. As a result, he has a deep understanding of clients' needs during a big production. Rainer also handles most of his own post-production work.

Among his clients are global and local companies, ad agencies, athletes and artists from all over Europe.

Rainer Haeckl - 1970 - born to shoot.

Rainer Haeckl shoots what he loves: people, sports and cars. This passion shows in his pictures, and also gives him the urge and the energy to go the extra mile for the best shot - every time.

Rainer spent many years as a graphic designer and art director before his love for pictures made him switch to photography full time. As a result, he has a deep understanding of clients' needs during a big production. Rainer also handles most of his post-production work.

Among his clients are global and local companies, ad agencys, athletes and artists from all over Europe.

Rainer Haeckl shoots what he loves: people, sports and cars. And this love shows in his pictures. It also gives him the urge and the energy to go the extra mile for the best shot, every single time.

He spent many years as a graphic designer and art director before his love for pictures made him switch to photography full time. As a result, he has a deeper understanding of a client's needs and perspective. Rainer does most of the post-production work himself.

Among his clients are global and local companies, ad agencies, athletes and artists from all over Europe.