"2018 is here, and two of our clients, Dekamarkt and Dirk van den Broek, wanted fresh new images for their in-store January magazines. Winter food and yet light recepices, set in a light and crisp setting."

Food photography and still life are two of Cameron Studio's main specialties, with Pim Janswaard and Lieke Heijn - both photographers - working predominantly from their Wormer-based studio, only 15 minutes from Amsterdam.

For more then 20 years the pair have been working for many commercial and editorial clients, producing best-selling books, magazines and productions. In addition, they also shoot portraits, lifestyle and stills for all the leading magazines in the Netherlands.

Latest work includes the book 'Bella Italia' by Dutch author Sonja Bakker, which has topped the best-seller lists for weeks.

Multiple award-winning photographer and director Edo Kars has been working in advertising for many years. He has been ranked in the top 50 Ad Photographers Worldwide for more than 10 years and is used to shooting global advertising campaigns and photography libraries for the biggest companies and car manufacturers.

No matter how complicated the project, Edo remains the consummate professional ready to handle every job. Despite his easy-going manner he maintains the confidence of a photographer who knows he can get the job done.

His images create a fascinating combination between light, high-end techniques (including CGI), and emotional involvement. With agents in Europe, Southeast Asia and the USA, he can be reached locally or contacted directly.

"Edo and his team will tell your story with a human touch."

Amsterdam Production Services is The Netherland’s leading dedicated production service company. John Trapman, a Canadian abroad in Holland, leads the multi-lingual team with over 20 years’ experience providing cost effective production for commercials, features, TV and photography.

"We know how difficult it can be to shoot abroad and that is why we offer our total commitment providing for every component of production service in Holland, such as location scouting and fixing, casting, crew, equipment, studio, hotel, transportation and post-production. No project too big to handle (4x facilitator for CBS 'Amazing Race' and Netflix drama series 'Sense 8') or too small to enjoy."

“I cannot recommend John and his team more highly. Effortless, transparent, honest and good humored; working with John was an absolute pleasure from start to finish. Amsterdam is a fabulous production centre, and John is a consummate professional with a wealth of experience.” Phil Barnes, UK Producer.

Rooff is a full service production office for photography and film. The team handles all manner of productions, ranging from print to catalogue shoots, TV and internet commercials.

Rooff recognizes the importance of detailed and transparent budgeting, providing input on preparation, an easy going shoot, and no bad surprises at final invoicing. The company can arrange a production from beginning to end, and any part ion between.

Rooff provides premier service in all aspects. Working with the most professional crews, equipment rentals, studios, setbuilders, location scouts and model agencies, clients include Asics, Tommy Hilfiger, Karl Lagerfeld, Hoodlamb and many more.

From early September until the end of November, Cameron Studio is in the Christmas spirit. Pre-production meetings with clients, briefings with the photo-teams, searching for the right props and accessories. Only then do the team begin shooting the Christmas breakfasts, lunches and dinners for the upcoming festivities.

In close collaboration with the design department and photo teams, the studio helps find the right look and feel for the new Christmas campaigns. For clients such as Heerlijk and Heerlijk, Dekamarkt and Dirk van den Broek, most of the images they shoot are recepies for food magazines and advertising.

The studio, located in Wormer, close to Amsterdam, is the perfect place for this kind of photo shoot. With a vast collection of crockery and other accessories in the prop room, stylists will always find something to complete the picture to make it feel more like Christmas.

The cooks who work on the recepies are well equiped in the professional kitchen next to the studio floor. And when everyone is still enjoying the last days of summer, at Cameron Studio the tree is already decorated! Golden cutlery and crystal glasses find their way to the set and rare seasonal ingredients come from specialised grocery stores and butchers.

"In this Spotlight, Tobias Reymond Foto | Film shares some of its latest studio-based work, as well developments in moving content. Autumn has arrived, and therefore we show some dark and exciting images. Really fresh colourful fruit in dark atmospheric lighting makes the images interesting, and great for packaging!

In addition, we had the honour of shooting the evolution of Heineken bottles for the Heineken Experience. The oldest bottles date back to 1900, and are usually shown in the Heineken museum, Amsterdam.

With social media and moving billboards coming up, we focus more on moving content. For this reason we’ve invested in a serious motion control rig, thus we're now able to realize repeatable and subtle movements. This allows for cost-sensitive productions and tag-ons. We shot a 25” TVC for Samsung kitchen appliances, all 16 takes shot in one day!

Our team consists of three professional and well trained photographers, a production manager and a designer / backdrop artist. We draw from a consistent group of the best food stylists and retouchers. We are preferred suppliers to Unilever, KLM and Ahold."

"Content washed ashore; from animal souls recognised on the endless eastern coasts of Australia to the homeless stills of fruits and vegetables in inner France.

In our daily practice as food photographers, we tend to recognize patterns in the arrangements on the plates we shoot: grimacing peas, a triangle, a worm, you name it. Once a client is aware of such mischief, you’re done. All of a sudden, other creatures may arise in that composition of sweetcorn, carrots and edamé.

Natura Mortis, or still life, often relies on the natural beauty of the product and its subsequent lighting to bring out its texture. Our home economists would choose with great care the best produce they can get, often in various sizes and varieties to play within the strict borders in packaging designs. 'Homeless', a rather dark series shot mainly at dusk, tries to tell a different story."

For Hans Verleur, the essence of imaging is storytelling and lighting. In his images he likes to create single-frame-stories in which the action extends beyond the frame and the lighting conditions set the mood. Pinpointing his style, it can best be described as cinematographic; the light tells an important part of the story. On top of this he enjoys the co-creation with creatives and the collaboration with the subjects.

Although his assignments range from portraits to landscapes, Hans considers lifestyle as a core direction in his photography.

He has specialised in customised image banks: client specific image series that reflect the essence of the company or of a certain product. During such productions his full photographic and production experience come into play: storytelling, improvisation, wide production experience, and dealing with challenges and in-depth client relations.

Clients big or small, Hans is always dedicated to maximising the outcome.

Welcome to Showcase Netherlands, brought to you by Production Paradise. This issue features some of the leading photographers, photo and film production and service companies, photo agents, location scouts, rental studios and casting agencies currently working out of Netherlands.

You can find more creative professionals and facilities for photographic and film production in our Amsterdam Photo and Film directories.

Companies including Philips, Shell, Asics, Mentos, Escada, Supertrash, Tommy Jeans, and Marie Claire, among many others, have trusted these professionals with their latest advertising campaigns and editorial shoots.

Be sure not to miss our recommended events:

• Locus: Apichatpong Weerasethakul - Cao Guimarães, photography, exhibition featuring photographs, films and installations by two acclaimed artists. Until 3rd December at EYE, Amsterdam.
• Mirroring Life, a retrospective exhibition of the work of photographer André Kertész. Until 10th January 2018 at foam museum, Amsterdam.

Our cover image was shot by Katelijne Verbruggen. Katelijne is represented by Rooff.

Amsterdam Production Services is The Netherland’s leading production service company. John Trapman, a Canadian abroad in Holland, leads the multi-lingual team with over 20 years’ experience providing cost effective production for commercials, features, TV and photography.

"We know how difficult it can be to shoot abroad and that is why we offer our total commitment providing for every component of production services in Holland, such as location scouting and fixing, casting, crew, equipment, studio, hotel, transportation and post-production. No project is too big to handle or too small to enjoy!"

Recent work includes:

Netflix drama - 'Sense 8'.  Director Lana Wachowski.

Nivea 8x4 - Japanese commercial.

Chinese TV production - 'Race The World'.

Photo shoot - Stylist Magazine cover of Viktor and Rolf.

“I cannot recommend John and his team more highly. Effortless, transparent, honest and good humoured; working with John was an absolute pleasure from start to finish. Amsterdam is a fabulous production centre and John is a consummate professional with a wealth of experience.” Phil Barnes, UK Producer.