IDC is a photography agency and production partner who specialise in campaign imagery, supporting agencies, brands and photographers to deliver high-impact creative from brief to final delivery.

Based in New Zealand, IDC enables global and local campaigns through thoughtful, calm production support, empowering photographers to focus fully on creative execution while IDC manages the complexities behind the scenes.

IDC is a production partner specialising in campaign imagery, supporting agencies, brands and photographers from brief to final delivery. Based in New Zealand, IDC enables both global and local campaigns through thoughtful production, managing the complexities behind the scenes so photographers can focus fully on creative execution. Women owned and values driven, IDC is relationship led and craft focused, known for calm, steady delivery when it matters.

Led by senior photography agent and stills producer Michele Richards-Berry, IDC brings extensive experience shaping award winning careers and delivering world class productions. Michele partners closely with photographers, creatives, and production teams on projects where craft and calm execution are essential.

Recent work spans international campaigns with photographers such as Camilla Rutherford, Juliet Taylor, and Sacha Stejko, with a straight up approach that keeps projects moving smoothly, and relationships strong.

IDC is a New Zealand collective of award-winning advertising photographers offering bespoke production solutions for advertising and marketing campaigns. With over 25 years of experience, IDC specialises in crafting striking visual narratives across lifestyle, portrait, beauty, food, sport, and motion content.

Based in Auckland and trusted by leading agencies and international brands, IDC unites a powerhouse of diverse talent—photographers recognised by IPA, Lürzer’s Archive, Spotlight Awards, Canon Masters and Epson NZ Photographer of the Year. The team provides tailored production support, ensuring each project is executed with creative precision.

IDC regularly shoots stills alongside TVC productions for agencies like McCann Healthcare and shoots campaign imagery for brands such as Bristol-Myers Squibb, Bega, Passenger UK, RAB UK, The North Face, Anta Guanjun, Swanndri, Tudor, and Nike.

From casting to post-production, IDC delivers seamless, high-quality results through a hands-on, collaborative approach. Top creatives choose IDC for bold, world-class imagery that makes a lasting impact. IDC operates under a sustainability and equal opportunity model of business.

IDC is a New Zealand collective of award-winning advertising photographers offering bespoke production solutions for advertising and marketing campaigns. With over 25 years of experience, IDC specialises in crafting striking visual narratives across lifestyle, portrait, beauty, food, sport, and motion content.

Based in Auckland and trusted by leading agencies and international brands, IDC unites a powerhouse of diverse talent—photographers recognised by IPA, Lürzer’s Archive, Spotlight Awards, Canon Masters and Epson NZ Photographer of the Year. The team provides tailored production support, ensuring each project is executed with creative precision.

IDC regularly shoots stills alongside TVC productions for agencies like McCann Healthcare and shoots campaign imagery for brands such as Bristol-Myers Squibb, Bega, Passenger UK, RAB UK, The North Face, Anta Guanjun, Swanndri, Tudor, and Nike.

From casting to post-production, IDC delivers seamless, high-quality results through a hands-on, collaborative approach. Top creatives choose IDC for bold, world-class imagery that makes a lasting impact. IDC operates under a sustainability and equal opportunity model of business.

At the forefront of still life photography in New Zealand, IDC specialises in visually striking campaigns for watches, jewellery, and luxury products. With over 25 years of experience, we offer award-winning photographic and directorial talent, delivering bespoke production solutions for global advertising clients.

IDC Photographers' Auckland-based team is trusted by top agencies and brands, with accolades including IPA, Lürzer’s Archive, Spotlight Awards, and Epson NZ Photographer of the Year. Every shoot is supported by tailored production—from casting and styling to post—ensuring seamless execution and exceptional quality.

IDC transforms intricate details into iconic visuals, making products shine in the global spotlight.

IDC is New Zealand’s leading collective of award-winning advertising photographers and directors, offering bespoke production solutions for global campaigns. With over 25 years of experience, IDC specialises in crafting powerful visual narratives across lifestyle, portrait, beauty, food, sport, and motion.

Based in Auckland and trusted by top agencies and brands, IDC brings together internationally recognised talent—including recipients of IPA, Lürzer's Archive, Spotlight, and Epson NZ Photographer of the Year accolades—with production support tailored to each project’s unique needs.

From casting to post-production, IDC ensures seamless, high-quality execution with creative precision and a hands-on approach.

Discover why top creatives choose IDC for standout advertising imagery with global impact.

Founded in 1999 by Michele Richards, IDC Worldwide Ltd is a renowned photography agency based in New Zealand. Specialising in print campaigns and TVC stills, IDC represents a select group of talented photographers known for their creativity and expertise. The agency collaborates closely with global advertising agencies, fostering partnerships that align with its values of vision, ethics, and professional integrity.

IDC's personalised approach ensures clients' specific needs are matched with photographers' individual skills, guaranteeing exceptional photographic imagery. The agency's comprehensive production services span from casting and studio bookings to location scouting and budget estimation, managed with efficiency and a collaborative spirit.

With a commitment to conscious creativity and environmental sustainability, IDC minimises its impact while delivering award-winning photography and motion services globally.

Whether working locally in New Zealand or across international borders, IDC combines decades of experience with a network of production partners worldwide to consistently deliver outstanding results.