"It’s been a funky year with so much variation to work, it’s been fun to stretch my lighting muscles with a variety of styles. Working with some fun briefs for Sainsburys, The Telegraph, M&S, Goodfood and some new brands, such as Herbalistas, an exciting new herbal tea range - to name a few.  I've also directed a couple of TV commercials for Asda and Christmas campaigns for Lidl. What a rollercoaster of a year it’s been over the last 12 months!

Coupled with opening a new studio and location in Dorset and London, it's been a little crazy.

Always excited by new briefs and challenges after 20 plus years I'm still super excited for every job.

Give me a call and let's chat about how we can work together and take it to the next level."

"I've spent a lot of time shooting and directing burgers for all kinds of companies from startups to the big guns. It's a lovely methodical process that takes time, teamwork, and consideration on every level. This Showcase is all about some of the burgers I've shot.

The team of people I pull together for these shots, are in my mind the best and most passionate in the game. I work all over the world. So, if you have burgers, let’s have a chat.

My love of food and imagery has no bounds, I love thinking up camera moves and ways to make that food look as epic and yummy as possible.

With 20 plus years under my belt and still loving it."

Myles New is an experienced and reliable advertising photographer and director, renowned for his passion for food, excellent work ethic and ability to collaborate with a wide range of clients.

He has worked on long term campaigns and one-day shoots, covering all aspects of advertising from print to TV.

His client list is large, and he is always eager to work with new people.

Please don’t hesitate to get in touch and chat through your next project.

"There has been a lot going on this year, with big changes to my work and studios along with changes in representation - streamlining and adjusting to new ways of working as the industry shifts and changes post covid.

So here is some recent work that has been as always a pleasure and honour to work on. From some TV commercials for Asda that went out in October, to some cocktails for M&S, launching their new drinks branding.

I have dipped my toe into the world of Ty-Phoo Tea, worked on some social films for Tesco and, as always, a few bits for editorial clients.

It has been a funny year for many in the industry, but it is always fun in the studio. With a new studio opening In Dorset, as well as the two I have in London, the future is exciting - always excited by new clients and working on new projects. Always up for a chat so, feel free to get in touch about new work."

"I have recently been shortlisted (and I am in the finals) in two competitions - it is always amazing to be recognised.

With three studios in London, I can offer great food and portrait spaces. Along with extensive equipment and high level of working, I am here to work with you through your project.

Recent works include Tesco, McDonald's, Costa, Nestlé, as well as a host of editorial publications and books. I have recently been working on a new TV commercial for Costa and M&S, along with shooting a new book shot and styled by myself."

"With the twist and turns of the last two years it feels like the whole industry has learned new ways of working. I have adapted in so many ways, always finding the best workflow for my clients.

After 20 years of shooting, I have found time to test and expand a little. Investing in new equipment for motion and stills bringing the level of what I produce in a resected world to a higher level. Discovering I can easily shoot for clients anywhere in the world seamlessly and with great results.

This year I have produced work for Kellogg’s, McDonald's, Costa, Marks and Spencer, Nestlé, to name a few.

As the way we work and communicate keeps evolving I’m here to work with you in any way you feel comfortable doing."

"Hi, I'm Myles New. I am a food photographer and film director. A London-based creative working on worldwide commissions. My focus is on food in both film and stills.

I love working with other creatives, working on the look of a brand and where to take it creatively. Testing and playing with lighting and subject are very close to my heart.

A lot of the campaigns I work on combine TV commercials as well as ATL stills work, crafting seamless work to flow across all mediums.

Recent work: McDonalds UK, Nestle Worldwide, Tesco's Christmas campaign 2020, Oowee Burger, Marks & Spencer, Waitrose.

As another crazy year comes to a close, Myles has been looking back at some of the amazing shoots and clients he has been working with - shooting for Nesspresso, McDonald's, Tesco, Waitrose, Marks & Spencer, to name a few, he has been very busy.

The shoots this year have been complicated and diverse, using multiple sets to create Tesco's Christmas campaign to McDonald's ATL, in and out of home imagery, making sure the visual experience floats smoothly between these worlds and multiple agencies.

Myles has got himself a reputation for making shoots work so that they can be layered and crafted to suit multiple needs. Along with his own testing and playful approach to his work, he thrives in lighting and complex shoots.

Always looking for new lighting and equipment, he looks for ways to make shoots work in the challenging constraints of modern photography needs.

With 17 years of food photography and directing under his belt, Myles New has become one of the best food and drink photographers in London.

His knowledge of food comes from his days as a chef. This, coupled with a high creative and technical skill-set, means Myles is able to deftly bring his client’s ideas to life. His passion for lighting stands out among photographers and allows him to craft the look and feel that a client needs.

His recent clients include McDonald's, Nespresso, Marks & Spencer, and Tesco - to name a few.

Myles works at a high level in both photography and moving image. Always easy to work with, he brings fun to a shoot while having absolute control of his craft.

Represented by the formidable RARE by Trayler for his stills work and YOU ARE HERE for his moving image commercial work.

Beginning his career in stills and delivering artful content to a list of clients longer than a Leonard Cohen song, Myles soon expanded his passion to include moving image. His work is vibrant and playful with bold and interesting palettes, and subsequently attracts plaudits at a dizzying rate.

Whether shooting with daylight on location, or under the glowing rig of his own bespoke London studio, Myles' easy charm and true professionalism make him a creative and fun person to make your work and ideas come to life.

Recent work includes ATL advertising in both stills and moving image for McDonald's, Tesco, M&S, along with a forever-growing client base.

Myles New has been busy with McDonald's directing pack shots for the TV campaigns of 'Great cast of America' and also producing films for the in-store screens.

Alongside these he has shot all the above-the-line and BTL material for McDonald's GTA.

The last few months have also been filled with editorial, packaging and advertising for clients such as Knorr, Marks and Spencer, Goodfood, Waitrose, and Good Housekeeping.

Also his fifth book for Lorraine Pascale has recently been released.

Myles New is passionate about lighting. In his work with food he strives for the lighting to feel genuine, whether he is shooting with simple window light, replicating hot sunshine, or a creating a winter's day.

Myles is able to bring depth to his images, offsetting colour tones to give a cinematic feel. He is well-versed in advertising through to editorial and is able to take a brief and translate it into a polished finished product.

Recent campaigns include on-going work with McDonald's, Christmas above the line work for Sainsbury's, Knorr, Mr Lees Noodles, Godminster Cheese, Tesco above the line campaigns, packaging for M&S and many editorial jobs. March also sees the launch of a new book for Lorraine Pascale.

Myles New is a busy London-based food photographer. Well versed in the art of creating mouth-watering images, he comes from a food background bringing with him an incredible understanding of food and how to photograph it.

As one of his life-long passions, photography and his love of the art translates into an amazing understanding of lighting techniques and how to use them. Equally at home in his London studio as he is on location, his work spans advertising, branding, packaging, books and editorial assignments.

With an ever-growing client list, Myles recently shot billboard campaigns for Sainsbury's and ads for Hellmann's, and is in the middle of a long-running advertising campaign for McDonald's. He has also translated his skills to moving images, directing TV commercials for Lidl, Sainsbury's and Knorr as well as some short films and animations.

Myles has also worked extensively with Lorraine Pascale shooting the books which accompany her TV series, and works regularly with editorial clients including Jamie, Olive, M&S, Waitrose Kitchen, Good Food and many more.

Call Myles or his agent Janice at Refresh to discuss new projects.

Myles New is a busy London-based food photographer. Equally at home in his London studio as he is on location, his work spans advertising, branding, packaging, books and editorial assignments.

Well versed in the art of creating mouth-watering images, he comes from a food background bringing with him an incredible understanding of food and how to photograph it. As one of his life-long passions, photography and his love of the art translates into an amazing understanding of lighting techniques and how to use them.

With an ever-growing client list, Myles recently shot billboard campaigns for Sainsbury's and ads for Hellmann's, and is in the middle of a long advertising campaign for McDonald's. He has also translated his skills to moving images, directing TV commercials for Lidl, Sainsbury's and knorr as well as some short films and animations. He has worked extensively with Lorraine Pascale shooting the books which accompany her TV series, and works regularly with editorial clients including Jamie, Olive, M&S, Waitrose Kitchen, Good Food and many more.

Call Myles or his agent Janice at Refresh to discuss new projects.