Alex Wallace’s talent for photography was spotted early on, at his brother’s third birthday party no less. He captured the precise moment his little bro sneezed on the cake while trying to blow out the candles, icing sugar flying onto the unsuspecting audience. Fun times.

Alex no longer shoots birthday parties. He has instead honed his talent to capture other critical moments for businesses in the advertising and industrial world. He has picked up a few awards along the way, but that is not why clients keep coming back. And it is certainly not for his sense of humour or writing style either, which tends to wander off in odd directions. So it must be his ability to deliver great images in challenging situations within tight timeframes.

The basics are pretty simple: Alex takes cool shots that make his clients money. The reality, though, is rarely that tidy. Industrial work sites aren’t designed to look good on camera — they’re built to get the job done. They’re dusty, weathered, noisy, and stubbornly practical. On top of that, they’re usually live environments that won’t bend or pause for the sake of a beautiful photo.

In short, these places don’t exactly roll out the red carpet for photographers. That’s where Alex thrives. He loves the challenge, finds the angles others miss, and somehow makes the chaos look effortless. See for yourself.

Title: Geothermal Engineer

''It was a freezing cold morning which amplified the steam at the geothermal vents we were shooting. I grabbed hundred images of our engineer as she worked in the swirling mist, backlit by the winter sun.

Sometimes you have to go to the ends of the earth to capture the best imagery; intrepid journeys to remote work sites in harsh conditions. Sometimes you do. Sometimes you don't... It was 7:30 am on a cold, clear morning in sunny Lake Taupo, New Zealand. I had just been handed a flat white and a delicious looking almond croissant by our shoot producer, when Gabby, our geo-engineer appeared heroically through the swirling mist. She was beautifully backlit by the low sun, with clouds of steam aglow against the darkened backdrop. A perfect image revealed before me. This was to be one of life’s hard choices: grab the photo... or grab the croissant? As any true professional would, I grabbed both.''

"Let's keep this short and get straight to the point; I’m a photographer, not a poet. My images will have far more impact than my words.

While I could wax lyrical and entertain you with a flowery descriptions of my life and work ethic, your precious time would be far better spent looking at my photographs.

So make the best choice and click on this link here."

"Working with professional models is easy, for they are photogenic, relaxed and they know how to pose. And that makes a photographer’s job so much simpler. By contrast, most of my subjects are inexperienced and reluctant to have their photos taken at all - so it can be quite the challenge to coax a performance from them.

But this is what I do - and I do it well. Real subjects generally deliver the best images; honest depictions with charm and character. So if you want real good photos, of real people, doing real things... then get in touch."

"Since the world was upended and shaken out across the living room floor in 2020, I have learnt that you can take nothing for granted anymore.

The jobs aren’t quite so frequent and the budgets aren’t quite so healthy... but I know now to live in the moment and relish every shoot. I love what I do, and the challenges it offers. The chance to meet new people, to explore and to learn.

There will no doubt be more speed-bumps to navigate on this journey, but I’m strapped in and enjoying the ride!"

"Sat under the scorching Spanish sunshine whilst sipping an ice-cold beer, I took a moment to reflect on my situation; here I was on the other side of the world, visiting places others could only dream of. Yet I was, on a paid assignment, staying in boutique hotels and photographing the most engaging locals you could ever wish to meet. This really could be one of the best jobs in the world.

It’s not the first time I’ve considered how fortunate I am to have a job that I love - and I’m sure it won’t be the last. In this new world where we no longer take anything for granted, I don’t know how long it will last, but while it does, I’m mindful that there is a responsibility to give each shoot my all and ultimately to deliver the best photographs I can."

"Shooting in industrial environments can certainly be a challenge. It's not a discipline for the faint of heart. Locations are often hot, dark, dangerous, busy... or a combination of all these factors. But when it comes to creating high impact photos, they are invariably rich seams to mine. I love the challenge of creating imagery in such conditions.

I’ve found myself on the water, underground, deep in the depths of hot humid factories and cold as ice in snowy mountains. Every job and client comes with their own set of demands - and meeting these, then surpassing their expectations is always the goal I set.

Recent shoots have taken me across Asia and Europe for a diverse set of clients. Wether it be mining, energy, agriculture or construction, I love to shoot  - and strive to cast my own unique perspective upon a scene."