Matthew Joseph » magazines
showcase magazine Sep 2019 united kingdom issue 764
Matthew Joseph people & lifestyle photographers
Matthew Joseph is a visual storyteller who uses photography to help connect global brands with their audience. A keen eye for detail and an understanding of human interaction and emotion accompanies his years of skill-set building behind the camera in a huge variety of situations, cultures and climates across the world.
As an advertising photographer his focus is people, emotions and moments - utilising a blend of lifestyle and portrait photography. The surrounding environment and landscape also often play a part in portraying the most accurate story.
Based in London but travelling regularly, in recent months Matthew has shot campaigns for The North Face, TUI, Chivas Regal, ZipCar, Herbalife, GAME and Medela, amongst others. Other campaigns shot for MasterCard, Lenovo and Coca-Cola have recently gone live in different territories worldwide.
He is proud to have been recently included in the Lürzer’s Archive '200 Best Ad Photographers Worldwide' for a second time running.
spotlight magazine Feb 2019 people & lifestyle photography
Matthew Joseph is an advertising photographer based in London, passionate about capturing life from all angles. Gladly following his work around the world, his authentic approach to lifestyle photography is commissioned by brands and creative agencies globally, which has seen him win awards including inclusion into the Lüzer’s Archive 'Top 200 Ad Photographers Worldwide 2018/19'.
Strongly believing that life is about relationships, it is the intricate and genuine moments of such relationships where Matthew is most interested in being with his camera; be it with models, actors or real people. Sometimes it’s crashing in the surf, hanging off the side of a mountain, running around vineyards or hanging out the back of a car on a coastal road - he is dedicated to his craft and will stop at nothing to fulfil the brief for the client, and beyond.
Recent commissions have taken him to such places as Ethiopia, South Africa, Singapore, Japan, Thailand and India - working flexibly with various locally-based production companies in different countries. Language, travel and culture are never a barrier to getting the job done! Recent clients include Coca-Cola, MasterCard, Lenovo, Gear4, Xero, MoneyFarm and World Remit.
showcase magazine Sep 2018 london issue 711
Matthew Joseph people & lifestyle photographers
London-based lifestyle photographer Matthew Joseph has been creating visual content for brands for 10 years.
More recently, he has been traveling further afield, shooting bigger campaigns and pushing creative boundaries whilst learning to draw on his personal experiences, relationships and passions to take his commissioned work to the next level. This has led to shooting Coca-Cola’s latest campaign for Western Europe as well as Gear4’s campaign for the US market.
2018 has been a busy year so far and there are some exciting projects in the pipeline. See more of Matthew’s portfolio on his website and please feel free to connect on Instagram and LinkedIn to find out more about how you can collaborate on your next project.
spotlight magazine May 2018 people & lifestyle photography + motion
Matthew Joseph is an award-winning, people-focused advertising photographer who is as passionate about his clients as he is about his subject matter. London-based, Matthew happily follows his work around the world documenting real life situations with authentic emotion for creative agencies, brands and selected NGOs.
Capturing honesty and integrity in the world of advertising lifestyle photography is no-doubt a challenge, but Matthew utilises his vast experience and adaptable people skills to achieve results which ensure creative briefs are not just answered, but exceeded. These skills transfer seamlessly onto film, as the world of motion becomes more relevant to photography and he has recently completed a short film highlighting the problem of plastic pollution for a client who was looking to showcase their solution.
Other recent commissions include Infiniti (Nissan), Birmingham University and Lenovo and his most recent personal project to be released: ‘The Uber Impact’, has received global press attention, including a headline feature from the BBC.
showcase magazine Sep 2017 london issue 659
Matthew Joseph People and Portrait Photographers
London-based Matthew Joseph is a people and portrait photographer whose commercial work sees him shooting across the advertising, editorial and corporate industries for brands, publications and selected NGOs.
Emigrating to the world of photography from the music industry, his bold and sometimes dramatic approach to his subjects and their environment aims to evoke emotion whilst retaining honesty.
Matthew’s latest work has seen him commissioned by such clients as Yorkshire Provender, Tearfund and Walgreens as well as a substantial commitment to personal projects taking up much of his time. His latest project ‘aGenda’ has recently been shortlisted for the AOP open awards and 2017 also saw a portrait from last year’s ‘River People’ project win the Art Gemini PhotoX award. He is also proud to have had two images accepted into the ‘Top 200 Ad Photographers Worldwide’ 2018/19 publication.
spotlight magazine Mar 2017 portraiture & celebrity photography
Whether it is utilising the unique environment he finds his subject in, or focussing on the intimacy of a vulnerable face, Matthew Joseph has a deep passion for people and their stories; this is fundamental to his approach on portraiture. Cinematic, bold, and dramatic are words often used to describe his style, but it is honesty and authenticity which are the primary inspiration for any of his shoots. The final image must reflect the truth - of that moment or of the surrounding situation, and a deep understanding of lighting helps him portray this honesty in a fresh creative manner.
He has recently had portraits featured in The Times, The Guardian and British Airways Magazine and enjoys building long-term relationships with his commercial clients as he is commissioned to bring his unique take on portraiture into the advertising, music and corporate worlds as well as the charity sector.
Matthew is based in London but enjoys following his work around the world.
spotlight magazine Oct 2016 people & lifestyle photography
Award-winning London-based commercial and advertising photographer Matthew Joseph specialises in capturing people and lifestyle. Visual storytelling is a passion and he aims to deliver it to the client with impact, relevance and accuracy, utilising his wide-ranging experience across many areas of photography.
Matthew had a busy summer, which started by photographing Great Britain’s weightlifters for Cybex ahead of the Rio Olympics and Paralympics. As well as pursuing a (soon to be released) new personal project, he has been busy shooting for British Airways Magazine, The Guardian, Markel Insurance, Bob Martin Pet Health and producing campaigns for charities such as Cyrenians Housing and The Grassroots Trust.
spotlight magazine Jun 2016 global advertising photography
Based in London but working worldwide, Matthew Joseph is an advertising photographer with a long list of happy clients. Whether it's a portrait-based shoot, a lifestyle commission, a landscape subject or a technical response to a brief that is required, Matthew will utilise his wide and varied skill-set and experience to complete the job on time, to brief and on budget.
Matthew was recently awarded RICS Infrastructure of the year 2016, and his latest awareness campaign for Tideway, called 'River People', also made it to a prestigious solo exhibition in Westminster, London. His work received national press coverage on TV, radio and in the newspapers, as well as being recommended by Time Out.
Along with his ability to capture lifestyle, real people and real moments, Matthew has a technical ability enabling him to deliver such projects as Yell's latest UK print/billboard campaign.
spotlight magazine May 2016 people & lifestyle photography
Matthew Joseph is an advertising photographer based in London. A quick and adaptable shooting style combined with people skills means capturing people in their element and environment comes naturally to him.
His work is real, fresh and dramatic - knowing how to utilise natural and artificial light for his gain, in equal measure. He is commissioned to shoot people and lifestyle for various brands and agencies worldwide and has recently been awarded first place in the RICS Infrastructure Photographer of the year competition, for a campaign he shot for Thames Water.
showcase magazine Feb 2016 london issue 582
Matthew Joseph people & lifestyle photographers
Matthew Joseph is a commercial and advertising photographer, specialising in capturing people and lifestyle. Based in London but working worldwide, his bold and vibrant style is commissioned by various clients across the advertising, corporate, editorial and music industries.
He has an obvious love for the camera and his art and is constantly seeking to push boundaries within the constraints of the brief. Striving to evoke emotion in each image, his work is honest, fun and original whilst remaining sensitive to the subject and brand.
Recent clients include Barclays, Boots, Kwik-Fit, South Eastern Rail, Thames Water and Yell.