CAPE TOWN ISSUE 526 Apr 2015

Cool Banana looks back at what has proved to be yet another successful season. Projects varied greatly, with a pan-African campaign for Barclays which required different executions by nationality. The result is a testament to the great racial diversity Cape Town offers, allowing the company to offer high-quality talent for various markets. Locally, Cool Banana produced a TVC for Truworths, which "we believe changed the landscape of retail fashion films in South Africa and was very well received by audiences."

Beyond the African market, Cool Banana catered for Basics, Jockey, V.Dot Jeans (a subsidiary of Van Heusen), Dutch online retailer Superstar who returned to shoot an exciting California-themed look-book, and young up-and-coming designer Ashley Marc Hovelle, who decided to shoot a beautiful story with a dramatic backdrop at Atlantis Dunes. In each case a top tier service was provided with quality results boosting the respective brand images.

"At Cool Banana we believe in a quality, all-encompassing service that includes thorough pre-production, an extensive location, props and talent database and an experienced team."