LONDON ISSUE 724 Nov 2018

With over 20 years' experience, Barry Makariou put this to good use while directing a crew of over 25 for Ararat Brandy global advertising campaign. Barry worked closely with Ball Park Production and TBWA Moscow to help create the set design and prop build.

While shooting, he also found time to create a series of behind the scenes films that offer an insight into how everything was created.

For the 4th year in a row, Barry was asked to create six front cover concepts for Men's Health for which he decided to use CGI for the neon light backdrop and collaborated with Vibe Studio through the whole process.

Take a look at Barry’s Instagram for up to date content posts and plenty of behind the scenes!