NEW YORK ISSUE 132 Oct 2008

Carlos Cicchelli comments on his recent location work with Adidas:

"Shooting the Adidas Eurocap 2008 campaign with advertising photographer Levon Biss and his crew was a great challenge for me. I had to follow them for over 45 days in five different countries. Regardless of the complexity of this project, I provided him and his crew with my expertise and the best digital capture set-up on the market. Since the beginning of the project everybody was very confident with what I was doing and knew that with me, nothing would go wrong."