Alex Waber » magazines
spotlight magazine Apr 2022 people & lifestyle photography & film
Alex Waber lives in a playground, and he loves to use it. In his spare time he can be found backpacking, bike packing, day hiking and snowshoeing (and sometimes just lying on a beach) And thus he loves when he has to take his camera along to shoot a campaign.
Recent projects have taken him up mountains in Pemberton and Whistler to shoot for Arc’teryx, the local coast mountains and seaside cliffs of Vancouver to shoot Tilley’s iconic hats and their new clothing line. And in to the streets of the city to shoot active wear for local brand Daub + Design. Later this year he is off to the grasslands around Kamloops for a desert adventure and the north coast of Vancouver Island for a very rainy bike ride.
Alex is always trying to find new places to shoot so that when an out of town brand calls he can right away suggest a few options that would fit their creative direction. And working with a dedicated team he is able to set up lights and covers to get the look you need, even if it is a summer shoot in the dead of winter. The only thing he cannot control are goosebumps and snow.
spotlight magazine Dec 2021 fashion & beauty photography
Two hours of hiking up a steep slope beside a waterfall and finally Alex was able to say “Okay, let's set up one light there, the other close to the model from over here to boost the sun.” The digitech quickly sets up just behind and they were ready to shoot.
Alex Waber is a studio photographer whose background in cinematography brings an understanding of the narrative qualities of light to every project. His studio techniques extend well beyond the four white walls and into the mountains and valleys and city streets where he often shoots.
He loves working with the real world light to heighten the experience or working against it to remind the viewer that fashion is a beautiful performance.
spotlight magazine Nov 2021 people & lifestyle photography
“A passion of mine is bike touring. Our kits are ultra light, the smallest tents, the thinest mats. This fortunately leaves space for my camera to come along.
I love documenting the adventures in the world around me, especially when the weather goes a bit off. This drive for getting the shot on location has lead teams with full lighting rigs up the sides of snowy mountains in Whistler and deep in to forests after the rain. But I’m still a city kid with a love of style. I’ve worked with numerous hair salons, yoga studios and clothing designers to show off what they can do for you in every day life.
I have a background in cinema which gave me a keen eye for story telling, and a love of fashion photography which has kept my aesthetics sharp and contemporary. My ideal photo is true to life, but elevated through photography to make it just a little bit more than real.”
spotlight magazine Oct 2021 still life photography
A day off for Alex is either spent in the mountains or in his studio. And when it's studio, it is spent sculpting with light.
Still life photography has been a passion as long as Alex has been shooting, often working with flowers, old toys or objects he finds wandering through town. He relishes is the textures light can bring out, the shapes and shadows cast, and the colours highlighted.
Over the years he has shot for a number of designers and boutiques in Vancouver and his still life photography has been exhibited up and down the west coast.
showcase magazine Sep 2021 canada issue 856
Alex Waber advertising photographers
Alex Waber a fashion, advertising and portrait photographer based out of Vancouver, Canada. Trained in cinematography Alex brings the language of story telling to his photography through lighting design, composition and art direction. With a strong DIY attitude, Alex has built himself two custom studios and that ground up attitude makes its way in to all his projects, be it custom set pieces or hand painted backdrops; a day off is usually spent making a mess in his studio.
A love of music has greatly informed his approach to the creative process, an ideal shoot is full of collaborative energy, ideas bouncing around as we follow the art direction with some good improvisation thrown in to the mix. This has also resulted in many live music events happening out of his space and a number of musician’s portraits which have shown up in articles around the world.
Alex has shot for clients including Arcteryx, Aritzia and Shaw Communications and has had work published internationally in in places like The Guardian, Rolling Stones and The Globe and Mail.
spotlight magazine Jul 2021 fashion & beauty photography
Alex Waber is an award-winning photographer with 12 years experience in the fashion industry. He has shot for clients including campaigns for Arcteryx and Aritzia, and was brought in to help rebrand the photography for Shaw Communications in a more fashionable way. With a background in cinematography for advertising and music videos, Alex has a keen eye for dynamic lighting and visual story telling. He loves working hands on with teams of people to create visions, from location scouting and set design to bouncing around different styles of editing to achieve very specific visions after the shoot.
Alex works primarily out of his own studio in Vancouver’s chinatown where he has a workshop to build props and set pieces and work on his own abstract and experimental photography and oil painting, both of which influence his approach to the commercial arts.
Lately Alex has been experimenting with incorporating artificial intelligence in to his work flow, creating photoshoots which are then processed through a trained neural network allowing for unexpected colours and textures or whole new images to emerge.
spotlight magazine Jul 2021 portraiture & celebrity photography
Curiosity leads Alex Waber’s portrait practice. He loves getting to know people through his work and bringing that out in the photograph. Though aesthetics are always important, the story of who a person is should shine through. Alex is always keen to meet people in their own environments, using their space to add depth to the images. Sometimes a well chosen object or space can speak volumes to who a person is. If the shoot is in studio it becomes a game of light and colour to enhance who the person is and can become.
Alex’s portrait work has appeared internationally in publications like The Guardian, Rolling Stone, Montecristo Magazine and The Globe and Mail.