BRAZIL ISSUE 243 Nov 2010

BossaNovaFilms Sao Paulo film production companies

BossaNovaFilms is one of the five largest production companies in Brazil, specialising in advertising, entertainment, branded content and interactive projects. Recently, the international advertising area produced several campaigns. One of them was shot in Brazil for Mexico Ades/Unilever and the other was shot in Venezuela for Sempre Livre/Johnson & Johnson. Both campaigns are being aired in the Brazilian and Latin American markets.

Gonzo, one of the international directors represented by BossaNovaFilms, also shot Kuat/Coca-Cola and Tang/Kraft Foods commercials, two important production projects for the Latin American and Brazilian markets.

The advertising area developed two projects for the local market. For Chevrolet/GM, Luiz Ferré directed a very innovative retailer campaign containing over 20 commercials, fully inspired by traditional fairy tales, while Ivy Abujamra directed a polemic campaign for the Mix Brazil Film and Video Sexual Diversity Festival.

In the branded content area, director Georgia Guerra-Peixe shot 10 web videos for the launch of the new Ford Fiesta. The company's cinema area has just launched its first feature film, 'The Samba Within Me', also directed by Georgia Guerra-Peixe. The documentary won the Special Jury Prize at the 34th São Paulo International Film Festival.

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