LONDON ISSUE 30 Mar 2005

Lorentz Gullachsen is best known as "the man who shot the flower man" thanks to his highly popular photograph of a man in Venice with a huge bunch of red flowers. The photo has been used many times by art directors and designers around the world.

Having been at the top of his profession for over 15 years, Lorentz is often described as "a safe pair of hands" by his clients, who have included Nicorette, Gallo Wines, and the Swedish, Spanish, Tunisian and English Tourist Boards.

But safe does not mean unexciting. Lorentz particularly enjoys mixing the latest techniques and technologies with more traditional photography. This alchemistic approach makes for interesting and striking work, some of which has an intriguing 'is-that-real-or-not' feel to it. Lorentz's main artistic influence, the painter Turner, also shows in his photography: sweeping, dramatic skies are a regular feature in his work.

Lorent's love of landscape and passion for cars has brought him commissions from virtually all the global car manufacturers - Skoda to Rolls Royce - as well as extensive travel around the world.