LONDON ISSUE 308 Nov 2011

Sam Robinson's latest body of work for HTC Smartphones followed the brief: "To create an image style that genuinely reflects customers' lives. Visually connecting with people by using imagery that is meaningful to them and shows the real world". The shoot began in the UK  followed by a two-week production in Hong Kong and New York City. It was great fun and well received.

Sam is known for his honest, natural images and shooting style. He captures the energy and character of his subjects with a relaxed, uncomplicated style and has a unique and fresh approach to his personal and commissioned work.