Steering clear of the stereotypes of football endorsement, it is a refreshingly playful and unselfconscious portrait of Latin America’s love of football and its heroes. It takes pains to emphasis the beauty of the game and the charisma of the players.
Everything about this spot is epic, from the talent featured to the scale of production. By mounting one of Brazil’s largest campaigns to date, they hope to create for themselves an equally epic brand identity in Brazil.
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