Los Angeles: Jeff Ludes

Jeff recently spent some time with Hyundai in California’s rugged Sierra Nevada Mountains. Now even more off-road capable, the team pushed the Santa Fe up and down all kinds of trails, and even squeezed in a video shoot including their Palisade as well.  The shot list was long, but with a week to pull it off, it all came together smoothly.

Once again, Recom Farmhouse brought Jeff on board to capture visuals for Canoo, an electric vehicle startup based in California. This time they chose a desert setting for their Midlander vehicle, the off-road capable version of their Lifestyle Vehicle. With a shot list in one hand, the team kept an eye open for opportunities as they presented themselves - it's impossible to predict a desert dust storm, but when it happens, you gotta shoot it!

Based in Los Angeles, Jeff has been shooting for automakers around the world for over 15 years.

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