: Paris: Mécanique Générale

Mécanique Générale (MG) is a state-of-the-art 3D studio located in the vicinity of the Louvre, Paris.

The organic workflow of MG's team has always given the appropriate impetus to concepts and made a success out of many acclaimed print campaigns. The savoir-faire of MG's designers brings a blend of artificiality and hard realism to its imagery.

"In the 3D multimedia world, machines can easily take over the creative energy," the company says. "We believe in giving space to objects and in looking closer into them. Our position is to leave the tech to take care of itself and to focus instead on tangibly making ideas come to life. That's why we take so much care of the details. Forget the machine; refine reality."

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